• IAB: Online Ad Spending Remains Flat by Mark Walsh

    Online ad spending remains virtually flat this year--with the third-quarter total of $5.9 billion only 2% ahead of each of the last two quarters, according to the latest figures from the Interactive Advertising Bureau and PricewaterhouseCoopers. While up 11% from a year ago, ad revenue in the quarter underscored how online growth has all but stalled in 2008 in the face of deepening economic uncertainty. If current patterns continue, online advertising this year could end up growing only 10% to about $23 billion, compared to last year's 26% increase to $21.2 billion. ...Read the whole story

  • BlackBerry MySpace App Shatters Download Record by Joe Mandese

    One-week after launching dedicated MySpace social networking application on its smart phones, BlackBerry this morning announced that it has shattered downloading records for the devices. Since the application launched Nov. 13th, there have been more than 400,000 downloads, marking an all-time high for both BlackBerry developer Research In Motion (RIM) and MySpace in terms of first-week application downloads. ...Read the whole story

  • mobile BlackBerry Storm Debuts To Mostly Praise by Mark Walsh

    The BlackBerry Storm from Verizon Wireless doesn't make its official debut until today, but the smartphone is already reaping solid--if not spectacular--reviews. Much anticipated as the first touchscreen phone from BlackBerry, the Research in Motion device is the latest vaunted iPhone killer to hit the market. Judging by initial reactions, the Storm may not knock off the iPhone, but stands as the most worthy challenger to date. ...Read the whole story

  • search Gossard Unveils First PPC Campaign by Laurie Sullivan

    Gossard unveiled its first pay-per-click (PPC) campaign today to drive traffic from Google, Microsoft, Yahoo and other search engines to a consumer-focused Web site that debuted last month. The popular U.K. lingerie line launched the Web site to let consumers purchase panties, bras and bedroom attire straight from the manufacturer. The move aims to take back control of the brand from retailers. ...Read the whole story

  • behavioral targeting BT Self-Regulatory Group Exec Gives Notice by Wendy Davis

    J. Trevor Hughes, executive director of the Network Advertising Initiative, a self-regulatory group for behavioral targeting companies, will depart at the end of the year. The Network Advertising Initiative has not yet named a successor for Hughes, who became the group's first executive director in 2001. In one of the last initiatives under Hughes' watch, the organization intends to release updated privacy principles next month, marking the first overhaul since the NAI formed eight years ago. ...Read the whole story

  • video Video Ads: White Knight For Local Advertisers? by Gavin O'Malley

    Can the video boom save local online advertisers from the tough economic times ahead? In fact, that is just what several local ad networks and technology providers are betting. Attempting to capture a greater share of video, local search network Local.com on Thursday announced the integration of local video ads throughout its local search Web site. ...Read the whole story

  • search Google Search Links (Or Lack Thereof) Spurs Suit by Wendy Davis

    In a move that shows just how frustrated some business owners are by Google, one small law firm recently sued the company for trademark infringement for not displaying it in the results pages. The suit, quietly filed last week in federal district court in San Francisco by the two-attorney law firm Global Law LLP, was withdrawn this week. ...Read the whole story

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