The proliferation of time-shifting technologies and new "screens" for watching video, means Americans are watching more video programming than ever before, but they're still … Read the whole story
The use of social networking sites will continue to grow, but advertising will not necessarily expand along with it, according to market research firm … Read the whole story
- COMMENTARY
Competitive companies should not drastically cut back branding efforts in this economy. History has shown that strong brands ramp up Read the whole story
Hollywood has targeted a remix site, Fanedit.org, where movie buffs made films more to their liking by re-editing them. The Motion Picture Association of … Read the whole story
Marking a significant departure from traditional CPM-based advertising, ad exchange AdBrite has launched a cost-per-click auction for graphical banner ads. When direct-response advertisers pay … Read the whole story
Despite the economy's troubles, U.S. retailers are continuing to direct marketing dollars to search campaigns, according to a recent report from SearchIgnite. In fact, … Read the whole story
Apple has taken aim at a wiki site that posted information about an iTunes hash that limited users' ability to sync their iPods with … Read the whole story
Online retailers know they're as vulnerable to consumer anxiety as regular stores, and a new poll from the National Retail Federation finds that an … Read the whole story
