• Nielsen Finds Online, Mobile Reap Tiny Shares Of '3 Screen' Video by Joe Mandese

    The proliferation of time-shifting technologies and new "screens" for watching video, means Americans are watching more video programming than ever before, but they're still watching it primarily on a traditional video programming platform: the television set. That's the conclusion of a new "three screen" report from Madison Avenue's arbiter of TV audience estimates, the Nielsen Co. The report, which was released Monday as part of Nielsen's overall push into so-called "A2/M2" (anytime/anywhere) video audience measurement, does find that traditional in-home TV viewing has been losing share - albeit modestly - to newer video screen platforms, but that the biggest gainer ... ...Read the whole story

  • social networks Social Networking Services Growing, Advertising Not So Much by Mark Walsh

    The use of social networking sites will continue to grow, but advertising will not necessarily expand along with it, according to market research firm IDC. Framingham, Mass.-based IDC says in a new study that social networks will face slow ad sales until they can get users to do more than just keep up with friends. That's because members of social networks such as Facebook, MySpace and Bebo tend to click on ads less than the U.S. Internet users overall. ...Read the whole story

  • MPAA Targets Fanedit With Takedown Notice by Wendy Davis

    Hollywood has targeted a remix site, Fanedit.org, where movie buffs made films more to their liking by re-editing them. The Motion Picture Association of America complained to Fanedit.org's Web host that the site hosted clips that violated the studios' copyright. The site operators then removed links to the re-spliced clips. ...Read the whole story

  • AdBrite Launches CPC Auction For Banner Ads by Gavin O'Malley

    Marking a significant departure from traditional CPM-based advertising, ad exchange AdBrite has launched a cost-per-click auction for graphical banner ads. When direct-response advertisers pay on a CPM or per- impression basis, they assume the full risk of impressions that may never convert into clicks or sales. AdBrite advertisers can now pay for graphical banner advertising in the same way they pay for search placements and text ads--paying only when their ad is clicked. ...Read the whole story

  • search U.S. Retail Search Campaigns Spending Surges by Laurie Sullivan

    Despite the economy's troubles, U.S. retailers are continuing to direct marketing dollars to search campaigns, according to a recent report from SearchIgnite. In fact, investments in search marketing by retailers rose 33% year-over-year during the first half of the fourth quarter. Investments were made across major search engines -- Google, MSN and Yahoo. ...Read the whole story

  • Apple Asks Bluwiki To Remove Posts by Wendy Davis

    Apple has taken aim at a wiki site that posted information about an iTunes hash that limited users' ability to sync their iPods with non-iTunes platforms. Apple complained to the site, Bluwiki, and asked that the posts be removed on the ground that they violated Digital Millennium Copyright Act's anti-circumvention provisions. That law bans trafficking in tools that defeat copyright restrictions. ...Read the whole story

  • Retailers Prep For Cyber Monday by Sarah Mahoney

    Online retailers know they're as vulnerable to consumer anxiety as regular stores, and a new poll from the National Retail Federation finds that an impressive 83% of them are pulling out all the stops, offering some kind of price promotion just in time for Cyber Monday. The NRF's eHoliday Survey reports that 83.7% of retailers will have some sort of special promotion for Cyber Monday -- up from 72.2% last year. These will include specific deals (38.8%), email campaigns (32.7% and one-day sales (24.5%). ...Read the whole story

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