In what some might call the first "upfront" buy of the burgeoning online social media marketplace, Publicis has negotiated deals with a half dozen … Read the whole story
Click here to see fresh video coverage from the recent Email Insider Summit in Park City, Utah. Read the whole story
There has never been a more interesting time to be on the front lines of the media business. A declining ad market, technological changes … Read the whole story
Web-based chat and IM company Meebo next month plans to launch a syndicated IM service in conjunction with about 35 partners, including movie site … Read the whole story
I have been publicly critical of Google for bringing Google Checkout to market with an over-abundance of publicity, but no marketing plan to sustain … Read the whole story
Stella McCartney has tapped Baltimore-based Millennial Media to step into its first mobile advertising campaign in North America, giving the luxury lifestyle fashion brand … Read the whole story
It's not exactly a bailout, but it's something. Mobile social network itsmy.com is offering U.S. automakers 100 million mobile banner ad impressions free in … Read the whole story
Yahoo's announcement Wednesday that it will "anonymize" most search logs within 90 days has drawn mixed reactions from privacy advocates. On one hand, the … Read the whole story
Six weeks since its launch, a free 3-D iPhone "adver-game" promoting Walt Disney Pictures' animated theatrical film "Bolt" has been downloaded more than 700,000 … Read the whole story
OMMA's 2008 Agency of the Year Awards celebrate the agencies that were able to rise above the rest over the past year, the shops … Read the whole story