• Ailing Economy Could Fuel Online Growth In '09 by Gavin O'Malley

    The continued growth of new media coupled with the ailing economy spells both opportunity and adversity for the coming year, according to IPG Emerging Media Lab's team of digital experts. "We look at this next year as difficult, but filled with opportunities," said Lori Schwartz, director of the Media Lab, during a press call on Thursday. "Online advertising is expected to grow, because marketers are looking for more accountability." ...Read the whole story

  • Denuo Tool Sheds Light On Moment Of 'Recommendation,' Just One Part Of New VivaKi Social Kit by Joe Mandese

    Among the suite of tools VivaKi has assembled in the new social media "toolkit" it is providing to Publicis agencies and clients are some powerful new planning, buying and campaign management applications that reveal how quickly big agencies are adapting to the new world of Web 3.0 marketing. Among them, is SocialLight, a new tool developed by Publicis' Denuo unit that enables agencies and advertisers to understand how, when and why someone makes a recommendation about a brand to someone else via online social media. ...Read the whole story

  • search Paid Search Delivers Smith Micro 70% Sales Boost by Laurie Sullivan

    A push to perfect a paid search campaign during the past year has delivered Smith Micro a 70% boost in sales for three quarters, and a 14% increase in sales from Apple Mac users. Both are unusual gifts to end a rather tumultuous economic year. ...Read the whole story

  • Tribal DDB Wins PepsiCo Digital Account In China by Mark Walsh

    Tribal DDB Worldwide Wednesday announced that it had won the digital business for PepsiCo in China, spanning seven brands including Pepsi, 7 Up, Mountain Dew, Tropicana and Gatorade. The agency did not put an estimated dollar value on the account, which it will start work on next month. ...Read the whole story

  • video MPAA Targets Video Search Sites In New Lawsuits by Wendy Davis

    In a new round of enforcement actions, Hollywood has filed lawsuits against three video search sites, Campusist.com, Movies-on-Demand.tv and Sswarez.com, that allegedly make it easy for users to find pirated movies. With the latest filings, in federal district court in Los Angeles, the Motion Picture Association of America has now targeted a dozen sites that allegedly provide links to allegedly pirated movies and TV shows. ...Read the whole story

The Holiday Dispirit by George Simpson

Reading the news these days is like playing reverse mumblety peg where the object is to stab all of your fingers rather than miss them. ...More

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