• social networks Paramount Pulls Campaign On Artsy Social Network by Laurie Sullivan

    Paramount Pictures pulled a contest scheduled to run this week aimed at promoting the January release of DreamWorks's "The Uninvited" after the press got wind of the agreement and the studio lost control of marketing plans, according to sources close to the deal. Paramount acknowledged the partnership, but did not return calls to confirm whether the contest was delayed or killed. ...Read the whole story

  • video Video Expected To 'Buck The Downward Trend' by Mark Walsh

    Even as traditional publishers put the squeeze on digital units, efforts to expand online video are pushing ahead. After initial forays in the last few years, magazine and newspaper sites are upgrading video operations with an eye toward reaping the premium rates that video ads command. ...Read the whole story

  • RIAA Ceases Suing Peer-To-Peer Users by Wendy Davis

    Five years, three months and 11 days after filing its first batch of lawsuits against file-sharers, the Recording Industry Association of America shocked industry watchers Friday with the announcement that it will no longer sue peer-to-peer users, but will instead work with Internet service providers to sanction individuals. ...Read the whole story

  • metrics NeoEdge Takes On comScore by Laurie Sullivan

    NeoEdge Networks will announce today a service to collect survey data to support some of the advertising technologies and online games it develops and supports. The NeoEdge survey, dubbed "NeoMom," takes on comScore and focuses on females ages 25 and 54. The survey topics are geared toward consumer products. Gathering survey data for the first report begins in January. ...Read the whole story

  • social media Scribd Hires Bebo COO, Secures $9 Million Funding by Gavin O'Malley

    Social publishing company Scribd, Inc. has closed $9 million in Series B financing and is getting a new president: George Consagra, most recently chief operating officer at social network Bebo. The investment was led by Charles River Ventures with re-investment from Redpoint Ventures and Kinsey Hills Group. The new capital has already been earmarked for additional hires, and accelerated product development. ...Read the whole story

  • video YuMe Drops In ComScore Rankings by Mark Walsh

    Online video network YuMe saw a steep decline in its ranking in the latest Ad Focus report from comScore. YuMe dropped from the 14th-largest ad network in October with a potential reach of 130.2 million, or 68% of U.S. Internet users, to 43rd--at 50.8 million, or 27%, in November. ...Read the whole story

  • Philly Papers Launch Local Music Site by Erik Sass

    Hoping to capitalize on their familiarity with the local cultural scene, the Philadelphia Daily News and The Philadelphia Inquirer are launching a site devoted to local music--phrequency.com, which will offer music downloads and video along with reviews, event listings, and user comments. ...Read the whole story

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