• mobile Study: Almost 10% On Social Networks Via Mobile by Mark Walsh

    The proportion of U.S. mobile subscribers who access social networks on their cell phones nearly tripled to almost 10% over a year ago, according to a consumer study by The Kelsey Group and ConStat spotlighted Monday by eMarketer. Specifically, 9.6% of mobile users were connecting to a social network as of October 2008, compared to 3.4% in September 2007. The rapid growth is due in part to the small base of people who are social networking on mobile. ...Read the whole story

  • BlockShopper On A Roll, Despite Lawsuit by Wendy Davis

    The lawsuit by Jones Day against real estate news site BlockShopper isn't slowing the site down from expanding into new markets. Last weekend, BlockShopper launched in three new cities--Cleveland, Washington, and Phoenix. That's on top of the company's recent expansion into Seattle, Philadelphia, New York, Los Angeles, and additional neighborhoods in Illinois. ...Read the whole story

  • video Novartis' Excedrin YouTube Contest Deemed A Success by Laurie Sullivan

    Novartis Consumer Health, makers of Excedrin, launched its first YouTube contest to introduce Excedrin Express Gel to consumers. More than 200 videos were submitted to the contest, which ran Oct. 18 through Dec. 18. The contest page received more than 147,000 views. One promotional video has been viewed 330,000 times. Participants made blog posts, videos, message forums and Facebook groups asking friends to vote for their video. ...Read the whole story

  • social media Fanscape Projects 15% Revenue Increase In '09 by Gavin O'Malley

    At best, next year represents uncertainty for most advertising and agencies. Social-centric media shops, however, continue to wax optimistic over their prospects for growth. Take Los Angeles-based Fanscape, a digital-engagement marketing agency that works with clients to better understand and influence niche audiences online. "The jury's still out, but I believe that revenue is going to grow by 15% next year," said Terry Dry, president and co-founder of Fanscape. ...Read the whole story

  • search Court Clears Google In Ringtone Ad Suit by Wendy Davis

    A federal judge has dismissed a lawsuit against Google for allegedly displaying fraudulent ringtone ads. District Court Judge Jeremy Fogel in San Jose ruled that the federal Communications Decency Act immunizes Google from liability for pay-per-click ads created through the AdWords platform. ...Read the whole story

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