Rival search engines and marketers will continue to fret over Google's market gains regardless of how the "large actor" acts. Microsoft will "dance and flounder" until cutting a deal with Yahoo toward the end of 2009. The Sunnyvale, Calif. company will need to first find a CEO--which Danny Sullivan, Search Engine Land founder, predicts could happen by February. ...Read the whole story
It appears that even online advertising--long a growth engine--has started sputtering for the beleaguered New York Times Co. The company said Wednesday that Internet ad revenues across its Internet properties dropped 3.8% in November, compared to a 4.6% gain in October. It marks the first monthly decline in online ad revenue the Times Co. has reported to date. ...Read the whole story
Google recently won a battle in a lawsuit stemming from its "parked domains" program when a court denied the case to go forward as a class-action. The result is that the search giant will only have to defend itself against one company's trademark infringement and cybersquatting allegations, significantly limiting the search company's potential damages. ...Read the whole story
RotoHog.com, a fantasy sports operator and developer for major brands, media companies and professional sports leagues, has tapped GoDaddy.com to sponsor a new Pro Football Playoff Fantasy Football Game on Facebook. A first for the two Web companies, the sponsorship is expected to give RotoHog added exposure for contestant sign-ups. ...Read the whole story
MySpace has introduced a flurry of new applications and services as it transforms into an advertising-supported social portal, chasing the big bucks spent on Yahoo and Google's YouTube. It is aggressively leveraging its 75 million active monthly users, each with about 111 friends and spending an average four hours monthly in ways that Madison Avenue and Hollywood cannot ignore. When you can claim nearly 12% of all Internet minutes in the U.S., people will listen. Jeff Berman, MySpace president of sales and marketing, discussed future plans with MediaPost. ...Read the whole story
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