In just a year, Hulu has morphed into what is arguably the most successful television network--online. The co-venture of NBC Universal and News Corp.'s Fox already is the sixth-most-viewed online video hub, providing insights into how consumers transfer their television viewing preferences and habits to the Web. Here's what Hulu CEO Jason Kilar told MediaPost about that future. ...Read the whole story
Consumers became more spiritual and less materialistic this holiday season, according to San Francisco-based Kontera. The company supports that premise with analysis from technology it taps to provide advertising services to more than 10,000 Web publishers in its network. The most clicked-on holiday keywords for 2008 in the U.S. highlight a return to traditional values and holiday spirit, compared with a focus on material gifts in 2007. ...Read the whole story
MoveOn.org has determined its 2009 agenda the Web 2.0 way--by allowing its members to vote online for the key goals the liberal activist group should focus on next year. The winners: Universal health care, economic recovery and job creation, building a green economy and stopping climate change, and ending the war in Iraq. ...Read the whole story
Marketers are directing their 2009 budgets toward content, custom media and social media initiatives, according to a new study from online marketing resource and vendor-matching tool Junta42. More than half--56%--of marketing and publishing decision- makers plan to increase their content marketing spending next year, Junta42 found after surveying its community of corporate marketers and publishing/agency professionals. ...Read the whole story
The holiday season is generally time for people to pack on pounds, but Humana is hoping that some online diversions--one game and one Facebook application--will remind people to watch what they eat this season. "We wanted to use game technology to make health content a little more fun and to expose people to look at health content in more fun ways," said Paul Puopolo, a director at Humana's Innovation Center. ...Read the whole story
As budgets tighten, it's more important than ever to make every advertising dollar count. Social networking campaigns can be far ... ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today