• Pew: Obama Supporters To Stay Engaged by Mark Walsh

    A big question since Nov. 4 has been whether Barack Obama can translate the avid support enlisted by his presidential campaign--especially online--into backing for his presidential agenda. Yes he can, according to a new survey showing that many of his active supporters plan to be engaged with the incoming Obama Administration and advocate on behalf of the President-elect's programs. ...Read the whole story

  • social networks SEO Guru Taps Facebook To Support Israel by Laurie Sullivan

    Marketing and SEO Guru Joel Leyden is reaching out through search engine optimization and social media to help Jews and Christians express their support for the Israel Defense Force and Israeli civilians. The Facebook forum, "I Support the Israel Defense Forces In Preventing Terror Attacks From Gaza," created about three hours after the first strikes were made in Gaza, explains Israel's position to the world. ...Read the whole story

  • metrics Internet Tops Newspapers As News Source by Erik Sass

    The Internet is now the most popular source of news after TV, according to the Pew Research Center for the People & the Press, which released its year-end roundup of news media consumption last week. While TV is still king of the hill, its steady decline in the face of Internet competition bodes ill in the long term. ...Read the whole story

  • video Tremor Hires Former Coke Exec As VP Marketing by Gavin O'Malley

    Determined to better differentiate itself in a crowded market, video ad network Tremor Media has tapped Shane Steele, former director of emerging media and online advertising for Coca-Cola, as its new vice president of marketing. "During my time at Coca-Cola and as a consultant, I really saw online video as an area for growth," Steele said. "It's still hugely underleveraged in the industry, which presents lots of opportunities." ...Read the whole story

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