• metrics GoFish Morphs Into Betawave by Tanya Irwin

    An announcement that GoFish Corp. is changing its name to Betawave in order to shift its emphasis to attention-based engagement metrics is expected today. Matt Freeman, 39, who joined digital media and entertainment company GoFish in June, remains CEO of Betawave. Company headquarters will remain in San Francisco. ...Read the whole story

  • Digital Exec Matt Freeman Starts Betawave by Tanya Irwin

    An announcement that GoFish CEO Matt Freeman, 39, has started a new digital company called Betawave is expected today. A self-proclaimed entrepreneur, Freeman became CEO and a board member of GoFish--a San Francisco-based digital media and entertainment company--in June, after leaving the CEO post at Omnicom's Tribal DDB Worldwide. ...Read the whole story

  • RIAA Objects To Webcast In Downloading Case by Wendy Davis

    The recording industry is appealing a judge's trailblazing decision authorizing the Webcast of proceedings in a file-sharing lawsuit. Late Friday, the Recording Industry Association of America asked the First Circuit Court of Appeals to stay Judge Nancy Gertner's ruling allowing the Courtroom View Network to Webcast the next hearing in the lawsuit against grad student Joel Tenenbaum. ...Read the whole story

  • gaming Obama Inauguration Prompts Celebration In Virtual World by Laurie Sullivan

    As the 44th president is sworn into office Tuesday, young Barack Obama supporters are taking inauguration celebrations into virtual worlds and online. WeeWorld.com, a virtual world aimed at teens, has created collectibles such as hats, t-shirts, posters and signs for kids to wear, carry and post on walls in virtual rooms. The memorabilia is dated Jan. 20 to commemorate the occasion. ...Read the whole story

  • social media Federated Media Cuts Staff, Shifts Focus To Social Media by Mark Walsh

    Federated Media Publishing has cut staff as part of a strategic shift toward "conversational marketing" at the expense of traditional display ads. The company, which runs advertising across a network of 150 sites, has laid off seven of its 90 employees, mainly from its display ad department. Announcing the restructuring Friday, Federated Media CEO John Battelle outlined the company's plan to increase its focus on social media-centered campaigns. ...Read the whole story

  • social networks Study: LinkedIn Beats Facebook In Adding Useful Services by Gavin O'Malley

    While both Facebook and LinkedIn continue to make inroads with the business community, LinkedIn appears to be moving more rapidly to address the unique social computing needs of its users, according to new research by independent analyst firm CMS Watch. "Both platforms are increasingly important to professionals worldwide, but LinkedIn is beginning to make more progress towards services that can support enterprise-oriented social computing," said CMS Watch analyst Jarrod Gingras. ...Read the whole story

  • social media US Airways' Social Media Index Soars by Nina Lentini

    At its peak on Saturday, 215 people a minute were becoming fans of Capt. Chesley B. Sullenberger III on a Facebook page set up to honor the pilot of US Airways Flight 1549. That page was created by an employee of social media services provider Vitrue at 10 p.m. on Thursday, the day Sullenberger landed the disabled plane in New York City's Hudson River, to honor "a real hero." Ten hours later, there were 18,000 fans and 1,800 posts on Sullenberger's wall. By 2 p.m. on Sunday, there were more than 300,000 fans and 14,000 wall posts. ...Read the whole story

  • Up Next: Attention-Based Media by Matt Freeman

    An impression shouldn't be called an impression if it doesn't make one. To date, digital media companies have generally competed with ... ...More

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