• Analysts Expect Rough Q4 For Yahoo by Mark Walsh

    Yahoo's hiring of Carol Bartz this month as the beleaguered Web portal's new chief executive won praise from Wall Street analysts following the company. But that move won't change the grim outlook for Yahoo's fourth-quarter earnings, slated for release Tuesday. Analysts expect Yahoo will hardly be immune to the advertising downturn plaguing Internet companies generally. The company's results will be dragged down by the deterioration of display advertising, which accounts for the biggest share of its revenue. ...Read the whole story

  • Ad Startup Takes Behavioral Targeting To SMBs by Laurie Sullivan

    InflectionPointMedia today launches an ad network that identifies potential buyers looking for products and services. Company founder and CEO Chris Hulse said IPM relies on ad-tags to identify users searching for business-related items, and then serves-up ads from other sites based on the intent to purchase specific items. ...Read the whole story

  • social media Defendants In Suit Over Yelp Complaint Ask For Dismissal by Wendy Davis

    Parents sued for panning a dentist on Yelp have fired back with a motion asking the court to dismiss the case and award them legal fees. Tai Jing and Jia Ma were sued after complaining on Yelp that pediatric dentist Yvonne Wong of Foster City, Calif. gave their son laughing gas and also filled a cavity with an amalgam containing mercury. Wong alleged that the post libeled her and also caused her emotional distress. The lawsuit was filed in Santa Clara Superior Court. ...Read the whole story

  • email Reunion.com Hit With Spam Claim by Wendy Davis

    Their case has already has been thrown out of court twice, but that's not stopping some consumers from pressing ahead with their spam claim against social media site Reunion.com. In recent papers filed with the U.S. District Court in Northern California, they ask Judge Maxine Chesney to reconsider a ruling that they didn't suffer financial damages and therefore, can't sue. They argue that spam results in financial loss because it eats up storage space in email inboxes as well as bandwidth. ...Read the whole story

  • NBC Universal CEO: Tough Times Ahead by Gavin O'Malley

    Profits at NBC Universal fell 6% in the fourth quarter, according to earnings released today by parent company General Electric. "We expect 2009 to be extremely difficult," said GE Chairman and CEO Jeff Immelt. "We have taken strong actions to prepare the company, including strengthening cash flow and liquidity; managing costs; taking restructuring charges; intensifying risk mitigation; accelerating cycle of management reviews; and protecting revenue."o ...Read the whole story

The Measurable Water Cooler: Viral Marketing And ROI by Adi Sideman

How much does a Superbowl commercial cost to shoot? $1-3 million dollars. How much does it cost to air? Two million plus. How many people ... ...More

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