• Glam Media Acquires AdaptiveAds by Gavin O'Malley

    Media and advertising network Glam Media today announced the acquisition of display ad targeting and optimization startup AdaptiveAds. Based in San Francisco and Mumbai, India, AdaptiveAds is a 3-year-old startup with investors including VC firm Draper Fisher Jurvetson. AdaptiveAds' self-service ad technology will become the platform for GlamAds, a self-serve brand advertising system focused on premium display. ...Read the whole story

  • AOL Tells Employees To Brace For Layoffs by Gavin O'Malley

    Blaming the worsening economy, AOL plans to lay off 10% of its workforce, CEO Randy Falco said in a letter to employees Wednesday. The layoffs, which Falco said will take place over "the next several quarters," will likely result in the loss of some 700 jobs at the long-struggling Time Warner unit. Additionally, AOL has ruled out "merit raises" this year, and plans to reorganize internationally and consolidate office space in Mountain View, Calif. and Los Angeles. ...Read the whole story

  • HealthCentral Acquires Health Startup Wellsphere by Mark Walsh

    Signaling continuing consolidation in the online health space, HealthCentral has acquired fast-growing Web health community Wellsphere. Terms of the deal were not disclosed. Arlington, Va.-based HealthCentral said the deal would boost the size of its online audience from 6 million monthly unique visitors to 10 million. ComScore estimates both sites' traffic at much lower levels: 2.3 million for HealthCentral, and 850,000 for Wellsphere. ...Read the whole story

  • Cox's Plan To Interfere With Net Traffic Draws Criticism by Wendy Davis

    Cox Communications' new traffic-shaping plan is drawing harsh criticism from some net neutrality advocates. "It is certainly a horrible idea and it's not the way the Internet ought to work," said Robb Topolski, chief technology consultant for broadband advocacy groups Free Press and Public Knowledge. "When I first heard about it, I thought it was an early April Fool's joke." ...Read the whole story

  • search Marin SEM Tool Assigns Keyword ROI by Laurie Sullivan

    Marin Software will unveil a tracking feature today that allows marketers to determine the return on investment from search engine marketing campaigns (SEM). The Multi-Conversion Tracker, a tool integrated in the Marin Search Marketer application, lets marketers define the worth of keywords by assigning metrics and parameters that monitor clicks to conversions. ...Read the whole story

  • social media Consultant: Social Media Has A Price by Les Luchter

    San Francisco-based consultancy SALT Branding has released "Trends in Branding 2009", a review of "some of the opportunities and threats facing businesses and brands in the immediate future." Citing Twitter as an example of a brand that emerged into the public consciousness in the 2008 recession while such established brands as Circuit City, Lehman Brothers and Aloha Airlines headed in the opposite direction, SALT nonetheless cautions other brands that "befriending" customers on social networks like Twitter and Facebook "has a price." ...Read the whole story

  • Nine Mobile Ad Predictions For '09 by Jim Ricotta

    Having recently emerged from infancy, mobile advertising will take greater strides in 2009. Media companies are demonstrating a clear ... ...More

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