• Glam Media Acquires Startup AdaptiveAds by Gavin O'Malley

    Media and advertising network Glam Media has acquired display ad targeting and optimization startup AdaptiveAds. Terms of the deal were not disclosed. "AdaptiveAds gives us the ability to offer targeted ads by daypart, local targeting, and to change creative based on where ads are served," said Samir Arora, chairman and CEO of Glam Media. "We didn't have those capabilities before now." ...Read the whole story

  • social media Study: Company Blogs Lead Social Media Options by Mark Walsh

    Compared with the rise of newer marketing tools such as Facebook and Twitter, the corporate blog may seem a bit stodgy. But a new study finds blogging to the most important lead generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg. ...Read the whole story

  • social networks Facebook 'Friend' Information Leads To New Employees by Laurie Sullivan

    Personal "friend" information stored on Facebook has become a treasure trove of information for companies looking to recruit new employees. Appirio Referral Management Solution, released today, lets recruiters and marketers locate new employees, raise buzz for campaigns and create closer relationships with customers, according to Ryan Nichols, VP of product management and marketing at San Mateo, Calif.-based Appirio. ...Read the whole story

  • Court Asked To Uphold Order Allowing Webcast by Wendy Davis

    Digital rights group Electronic Frontier Foundation is asking an appellate court to uphold a groundbreaking order authorizing the Webcast of a file-sharing case. Federal district court judge Nancy Gertner in Boston authorized the Webcast in the record industry's lawsuit against alleged file-sharer Joel Tenenbaum earlier this month. The Recording Industry Association filed an emergency appeal of Gertner's order allowing the Courtroom View Network to stream proceedings and the Berkman Center to host the coverage. ...Read the whole story

  • mobile AdMob Closes $12.5 Million In Financing by Mark Walsh

    Mobile ad network AdMob has secured $12.5 million in third-round financing from Draper Fisher Jurvetson's Growth Fund and Northgate Capital, bringing its total raised to $12.5 million. San Mateo, Calif.-based AdMob is using the new funding to hire local staff in key global markets including Western Europe, India, South Africa and Japan. It's also investing in improvements to its mobile technology, expanding its products for publishers and advertisers and building up its sales and business development teams. ...Read the whole story

  • WPP Remains Omnivorous, Gobbles A Piece Of Omniture by Joe Mandese

    WPP Group this morning announced a strategic investment in online analytics firm Omniture that will include the collaborative development of new technology, data and consulting services designed to provide the marketing industry with more granular consumer insights, and enhanced returns on marketing investments. The companies did not disclose whether the new products would be proprietary to WPP's agencies and clients, or would be made available to the industry at large, but they did say the partnership would include collaborations with WPP's G2, OgilvyOne, RMG, Wunderman, Enfatico, specialist agencies Schematic, VML and ZAAZ, Group M, 24/7 Real Media, Kantar and Bridge ... ...Read the whole story

  • Bites & Bytes: Super Bowl Edition by George Simpson

    It is exceedingly hard to imagine that anyone would actually pay money to go into a theater to watch a documentary about Vogue (unles ... ...More

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