• mobile Buzzwire Unveils Mobile Social Site by Mark Walsh

    As a growing number of wireless subscribers begin to surf the mobile Web, online social networks and other companies are stepping up to tap the social graph via cell phones. With major players like MySpace, YouTube and Facebook ramping up their mobile efforts, it would seem mobile-only competitors might be in trouble. But that hasn't stopped mobile video startup Buzzwire from launching an ad-supported mobile community site where people can share content from around the Web. ...Read the whole story

  • AOL Partners With Oodle For Classifieds Site by Gavin O'Malley

    AOL today is expected to announce the launch of AOL Classifieds, a new site for consumers to search through local classifieds listings for every ZIP code in the United States, as well as to post their own ads for free. The site was developed in partnership with Oodle, which operates a network of classifieds services in the U.S. AOL Classifieds is expected to serve as a platform for sellers to promote their listings by leveraging the reach of Oodle's network of more than 250 partner sites. ...Read the whole story

  • email Email Campaign Expert Shares Effective Marketing Strategies by Laurie Sullivan

    Google may target ads to Gmail users, but Yahoo and a handful of Internet service providers have begun screening words that pop up in email accounts to test the link between buzzwords and promotional newsletter campaigns, email strategist Jeanne Jennings told Online Media Daily. "An effective email newsletter should contain 20% promotional copy that sells products or services, and 80% editorial copy and engagement content such as polls and quizzes that encourage two-way communication," she said. ...Read the whole story

  • behavioral targeting BT Program Brings 50-200% Lifts by Gavin O'Malley

    Behavioral marketing data exchange eXelate today is expected to announce the launch of its Insight Program, which is designed to uncover data to help ad networks better optimize campaigns. The New York-based company launched their Optimization Lab in beta last summer to continuously qualify, analyze and optimize targeting data gathered from its publisher partners. Its role has recently expanded to include providing performance analysis and recommendations for Ad Networks that use eXchange data. ...Read the whole story

  • Privacy Advocates Criticize Data Retention Bill by Wendy Davis

    Republican lawmakers have introduced legislation that would require Internet service providers to store information about users for at least two years. Sponsors Rep. Lamar Smith (R-Texas) and Sen. John Cornyn (R-Texas) tout the measure as a way to combat child pornography. But privacy advocates and civil rights watchdogs say the measure threatens people's privacy and creates potential security risks. ...Read the whole story

  • Online Retailers Have Opportunity To Influence Consumers by Laurie Sullivan

    User reviews and recommendation sites are more useful for typical online shoppers who plan to reduce the amount of money they will spend on a variety of products, according to research sponsored by Bazaarvoice and Richrelevance and based on the JupiterResearch Consumer study. ...Read the whole story

  • video EyeWonder, Collective Media Combine Video Services by Gavin O'Malley

    Rich media company EyeWonder and ad technology company Collective Media on Friday announced the formation of a strategic partnership to integrate EyeWonder's in-stream technology with Collective Media's display ad network. The combined service is expected to offer media buying, delivery and reporting for online video advertising campaigns. ...Read the whole story

  • Local.com Relaunches Web Site, Adds Content by Gavin O'Malley

    In the wake of respectable fourth-quarter earnings, specialized search company Local.com has relaunched its Web site to place more emphasis on content like traffic information and more detailed local business information. "We've been working on this relaunch for nine months," said Jennifer Black, vice president of marketing at Local.com. "The challenge is keeping the search experience as clean as possible while providing new content that consumers have expressed interest in." ...Read the whole story

  • social networks Facebook Launches Comments Box, Tests Ads In Apps by Mark Walsh

    As part of its strategy to boost content-sharing, Facebook has launched a new feature allowing Web publishers and bloggers to add comments on their sites from Facebook users. With the new "Comment Box" widget for Facebook Connect, users can leave comments on third-party sites with their name and profile picture, and have the option to post the comments on their Facebook profile as well. ...Read the whole story

  • Revenue Science Adopts New Moniker by Laurie Sullivan

    Revenue Science has been remanded AudienceScience in an effort to better describe the company's focus in behavioral targeting, according to President and CEO Jeff Hirsch. The Web site, which debuted Friday, reflects the change. "AudienceScience tells more about how we fit in the marketplace," Hirsch said. "It's interesting to try and expand on the brand rather than lose the cache we built." ...Read the whole story

  • Comcast To Roll Out Faster Broadband by Wendy Davis

    Comcast expects to make its next-generation broadband service available to more than 30 million subscribers by the end of the year, the company said last week. The service's main advantage over current broadband is speed. The next-generation broadband allows for speeds of up to 50 Mbps downstream and 10 Mbps upstream. Comcast currently offers Data Over Cable Service Interface Specification (DOCSIS) 3.0 to around 30% of its network. By the end of this year, that figure is expected to increase to 65%. ...Read the whole story

  • how-to Making Sense Of 2009 Search Predictions by Craig Greenfield

    Bombarded with search marketing predictions for the year ahead, who's a marketer to believe? One thought leader often contradicts another ... ...More

advice Social Media: Not Just For Kids Anymore by Julie Bleasdale

In his new book, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000," Pete Blackshaw describes the fallout computer giant Dell product and the sub-par ... ...More

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