• BT: Privacy Peril Or Key To Web Prosperity?

    If behavioral targeting is the key to providing Web users advertising that's better tailored to their particular needs and interests--instead of banner ads that they ignore--then what's the harm to consumers? That was a central question tackled by a panel of privacy and online marketing experts Thursday at the OMMA Behavioral conference in New York. Whether online user tracking--even when anonymous--represents a growing threat to privacy has become a hotly debated issue in the last year, with FTC, Congress and state governments considering increased regulation of behavioral targeting. ...Read the whole story

  • Yahoo Begins Reorganization With Ouster Of CFO

    Yahoo on Thursday announced the departure of its chief financial officer Blake Jorgensen in the form of a blog post written by CEO Carol Bartz. The unorthodox move, which was accompanied by an email to employees, led some analysts to speculate that there is more news to come from the beleaguered Internet company. ...Read the whole story

  • Facebook Users Will Have Input On Policies

    Facebook has invited users to review, comment and cast votes on policy changes to help shape the community. The new policies accompany a set of redrafted documents, the legal agreement between the site and the more than 175 million users worldwide. The move comes after Facebook received backlash last week after it quietly made changes to the site's Terms of Service. ...Read the whole story

  • Behavioral Targeting To Surpass Search Advertising By 2020

    Jeff Hirsch, president and CEO of Audience Science, kicked off the OMMA Behavioral conference in New York Tuesday with a video time capsule featuring 1970s footage of TV announcers promising that people would someday read their morning newspapers on home computers, among other wild claims. With that amusing history lesson in mind, Hirsch went on to make a few bold predictions of his own: that by 2020 behavioral targeting will surpass search in online ad spending, and that online ad dollars overall will eclipse those of TV. ...Read the whole story

  • Americans Say News Still Fit For Print, Distrust Blogs

    On a day when a major metropolitan daily like Denver's 150-year-old Rocky Mountain News folded, and New York's Newsday announced it was moving to a "pay" model, a PR shop specializing in print media released findings of a national poll indicating the vast majority of U.S. consumers still deem print editions of newspapers and magazines to be "indispensable" sources of news and entertainment. The survey by The Rosen Group, however, also found that two-thirds of Americans now use Web sites "devoted to news" as a daily source, and nearly a third consider them to be their No. 1 source of ... ...Read the whole story

  • Havas Exec: Data Equals Dollars

    Advertisers had better wise up and start turning their data into dollars, according to Edward Montes, EVP and managing director at Havas Digital North America. "Advertisers need to start using their data," Montes said during his morning keynote address at the OMMA Behavioral conference on Thursday. Rather, "When you talk to them about this, they don't understand the power that their data had. They say you've got to go talk to IT." ...Read the whole story

  • IAB Announces Click Measurement Guidelines

    The Interactive Advertising Bureau is inviting public comment on its newly issued Click Measurement Guidelines, which establish parameters for the accurate buying and selling of cost-per-click advertising. Perhaps most important, with the new guidelines, search advertising providers have a common set of agreed-upon industry standards by which to identify invalid clicks and/or fraudulent clicks. ...Read the whole story

  • Economy Accelerates Shift To Digital Advertising

    The struggling economy may force companies to reduce investments in local advertising through 2013, but more ad dollars will go toward digital rather than traditional media, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services and division Kelsey Group. U.S. local advertising revenue will decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4% compound annual growth rate (CAGR). ...Read the whole story



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