• behavioral targeting IAB Preps Anti-Regulatory Campaign by Wendy Davis

    As part of what appears to be a lobbying effort aimed at heading off regulation, the Interactive Advertising Bureau has created a video featuring small publishers touting the value of advertising. The slick, seven-minute clip, "I am the Long Tail," shows more than a dozen online publishers and editors talking about their ad-supported sites. No one mentions the current controversy surrounding whether some ad techniques violate Web users' privacy. ...Read the whole story

  • Google, WPP Team To Research Ad Effect by Joe Mandese

    Google is teaming with the world's largest buyer of media, Martin Sorrell's WPP Group, to conduct new primary research to understand how advertising works on both digital and traditional media outlets. Details of the initiative, first reported in today's edition of The Wall Street Journal, is expected to be released today, and will include an investment of $4.6 million to fund three years of research including projects with such prestigious think tanks as the Harvard Business School, MIT, and Stanford University, and will leverage data from some of WPP's biggest clients, including Ford and Unilever, the paper reported. ...Read the whole story

  • Yahoo, AOL Execs Talk Local by Laurie Sullivan

    At The Kelsey Group conference in Los Angeles on Tuesday, Atif Rafiq, who heads Yahoo Local in the U.S., and Chris Spanos, GM of AOL Local & Search, provided some thoughts on the future of local services as new leadership takes the helm at their respective companies. ...Read the whole story

  • mobile Apple Touts iPhone 3.0 by Mark Walsh

    Apple Inc. Tuesday unveiled details of its next-generation iPhone operating system, which will be released this summer and will offer a number of new features including "push" notifications, MMS messaging, the ability to cut and paste text and get turn-by-turn directions. ...Read the whole story

  • Google's Woodside Succeeds Armstrong by Tanya Irwin

    Google sales exec Dennis Woodside has been named VP, Americas Operations, replacing outgoing exec Tim Armstrong, who was named chairman and CEO of AOL last week. Woodside, who has been with Yahoo for five and a half years, will start in the next few weeks, Google told employees Tuesday. ...Read the whole story

  • Athletes' Endorsements A Hit For Online Advertisers by Gavin O'Malley

    Celebrity endorsements are as old as advertising itself, and a new study conducted by Insight Express finds that the practice has remained relevant in an increasingly digital world. Indeed, when banner ads featuring video and still images of pro athletes were tested against the same ads with no endorsement, the study found a 180% increase in unaided brand awareness, along with a 56% improvement in message association, where participants correctly absorbed the attributes of tested products and services. ...Read the whole story

  • social media Tennessee Ruling Protects Anonymity Of Bloggers by Wendy Davis

    Joining at least six other states, a state court judge in Nashville has ruled that anonymous bloggers are entitled to legal protections before being unmasked. The judge ruled that people who seek to learn the identities of anonymous authors must first make a showing that they would be able to prove a libel case. ...Read the whole story

  • Burst Media Product Helps Build Reach by Gavin O'Malley

    Targeting online media entities in search of greater reach, Burst Media's ad management platform adConductor has launched an Inventory Exchange. The product is designed to help Web publishers, ad networks, and ad exchanges build reach without having to acquire site-partners or recruit affiliates. ...Read the whole story

  • search Search Engine LeapFish To Launch Ad Keyword Resale Site by Laurie Sullivan

    LeapFish.com is building an online marketplace where advertisers can resell keywords bought on the company's search engine. The site should launch in late 2009 or early 2010, according to CEO Ben Behrouzi. Brands pay an annual registration and renewal fee to purchase advertising keywords on LeapFish.com, similar to Web site domain names, rather than use a cost-per-click (CPC) advertising model on the Web. ...Read the whole story

  • Borrell: SMB 'Non-Ad' Spending To Triple By 2013 by Mark Walsh

    Spending by small- and medium-sized businesses on "non-advertising" marketing will more than triple over the next five years to $1.63 billion as local companies pour money into building out their Web sites and other promotional efforts online. That forecast by Borrell Associates, in a new report titled "Main Street Goes Interactive," predicts that interactive ad spending--across segments including display, search and email--will grow more slowly, by only 10% in the next five years to $7.5 billion. ...Read the whole story

  • how-to Cadbury: Viral Video Done Right by Tyler Willis

    According to a recent survey, online video will be a digital marketing focus for 66.8% of senior level decision makers in 2009. Online video's ... ...More

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