As part of what appears to be a lobbying effort aimed at heading off regulation, the Interactive Advertising Bureau has created a video featuring … Read the whole story
Google is teaming with the world's largest buyer of media, Martin Sorrell's WPP Group, to conduct new primary research to understand how advertising works … Read the whole story
At The Kelsey Group conference in Los Angeles on Tuesday, Atif Rafiq, who heads Yahoo Local in the U.S., and Chris Spanos, GM of … Read the whole story
According to a recent survey, online video will be a digital marketing focus for 66.8% of senior level decision makers in 2009. Online video's Read the whole story
Apple Inc. Tuesday unveiled details of its next-generation iPhone operating system, which will be released this summer and will offer a number of new … Read the whole story
Google sales exec Dennis Woodside has been named VP, Americas Operations, replacing outgoing exec Tim Armstrong, who was named chairman and CEO of AOL … Read the whole story
Celebrity endorsements are as old as advertising itself, and a new study conducted by Insight Express finds that the practice has remained relevant in … Read the whole story
Targeting online media entities in search of greater reach, Burst Media's ad management platform adConductor has launched an Inventory Exchange. The product is designed … Read the whole story
Joining at least six other states, a state court judge in Nashville has ruled that anonymous bloggers are entitled to legal protections before being … Read the whole story
LeapFish.com is building an online marketplace where advertisers can resell keywords bought on the company's search engine. The site should launch in late 2009 … Read the whole story
Spending by small- and medium-sized businesses on "non-advertising" marketing will more than triple over the next five years to $1.63 billion as local companies … Read the whole story