Thursday, March 19, 2009
  • Privacy Group Asks FTC To Investigate All Google Apps

    Earlier this month, Google admitted that a glitch in its system had resulted in the sharing of private documents that users had uploaded through Google Docs. Now, the Electronic Privacy Information Center is asking the Federal Trade Commission to investigate all Google applications that allow people to store media in the "cloud"--including Google Docs, Gmail, Picasa and Google Calendar. ...Read the whole story

  • CBS Interactive, Eqal Launch Online Community

    CBS Interactive and the creators of lonelygirl15 on Wednesday launched a social media platform to drum up support for the upcoming CBS TV series "Harper's Island." Produced by Eqal--the digital studio that created the hit Web-series lonelygirl15 and KateModern--Harpersglobe.com features original content designed to introduce audiences to the mythology behind Harper's Island--a vacation destination in the Pacific Northwest from which visitors rarely return alive. ...Read the whole story

  • Panel: Agency Execs Advocate Ad, Marketing Fusion

    When it comes to tackling digital media, agencies and brands are still too locked into traditional ways of doing business to exploit the full potential of advertising and marketing online. "The agency business is good at siloeing itself to death," said Tim Hanlon, executive vice president and managing director of VivaKi Ventures, the investment arm of Publicis Groupe's VivaKi unit, at a panel on contextual media and advertising at Digital Hollywood's Media Summit New York conference Wednesday. ...Read the whole story

  • Google Cozies Up To SMBs For Digital Content

    Imagine searching on Google for rare coins or Topps baseball cards. Aside from listing the brick-and-mortar address, directions and phone number, the search query might return the suggested retail price and the quantity in stock at each local store. That's the picture Chris LaSala painted this week at The Kelsey Group conference in Los Angeles. The Google director of local marketers and strategic partner development said the biggest problem the search engine faces in reaching that goal is the lack of digital content serving local markets. ...Read the whole story

  • A Search Tool Sifts Smarter

    The Financial Times Group released its innovative semantic search tool, Newssift, in beta Wednesday. More than just a business-oriented search engine, Newssift uses a specialized relevancy algorithm developed by FT Search over two years to return results based on meaning and context with an interface that enables it to analyze the relationship between people, organizations, geographies, and business themes. ...Read the whole story

  • AOL's Shortcuts.com Makes Coupons Mobile

    AOL has extended its Shortcuts.com coupon service to mobile phones, allowing users to get discounts on purchases while in grocery store aisles or elsewhere. Under the new program, Shortcuts.com members can now use their cell phones to select coupons while on the go and have them loaded onto grocery store shopping cards. When they swipe their cards at check-out, the coupon value is automatically deducted from their total bill. ...Read the whole story

  • Oodle To Expand Classified Categories

    Oodle plans to expand its classified network to support a variety of categories from cars to homes and rentals, adding functions and tools that tap into social networks, CEO and founder Craig Donato told Online Media Daily. San Mateo, Calif.-based Oodle, which launched in 2005 with the mission to reinvent classifieds, now works with about 200 companies including Facebook, MySpace, Wal-Mart and Fox Broadcasting. Oodle indexes listings on the Internet, about 500,000 new ones daily. ...Read the whole story

  • Fox Business News Picks Up Web Show

    Offering the right product at the right time, recruiting media company Career TV has scored its first national TV syndication deal with the Fox Business News channel. For the past years, Philadelphia-based Career TV has produced a monthly half-hour Web series for 18- to 25-year-old job seekers, which streams online at CareerTV.com and is carried on about 400 college campus networks nationwide. Named "Career TV," the Saturday afternoon show is expected to makes its debut on Fox in early April. ...Read the whole story

2009 Advertising Industry Predictions

Everyone is speculating about where the online advertising industry will go in 2009. Here are a few predictions. ...More