• ValueClick Introduces Targeted 'ActiveAds' by Mark Walsh

    Online ad services company ValueClick has introduced a new banner unit that allows marketers to adjust ad creative on the fly to precisely target messages according to different audience criteria. The new ActiveAds promise to deliver tailored messages without requiring marketers to manage multiple creative units. Banner ad creative is adjusted automatically to display the most relevant text and images based on anonymous information provided by a client or ValueClick Media, the company's performance ad unit. ...Read the whole story

  • social media Meebo Expands Distribution Across Ad Network by Gavin O'Malley

    Offering something akin to a social media ad network, third-party Web chat and IM company Meebo today is expected to begin offering its ad partners distribution across its network of publishing partners. "We're announcing that our advertising partners will be able to extend their buys across our syndication network of tier-one content sites, social networks, entertainment sites, blogs, and gaming partners," said Carter Brokaw, chief revenue officer at Meebo. "The result is increased scale for social campaigns." ...Read the whole story

  • Court Allows Dentist To Sue Writer Of Bad Yelp Review by Wendy Davis

    A California court has ruled that dentist Yvonne Wong can continue to pursue a lawsuit against a husband and wife who allegedly panned her on the review site Yelp. Judge William Elfving of the Santa Clara County Superior Court found that Wong had shown "a probability of success on the merits" against Tai Jing and Jia Ma. The ruling doesn't mean that Wong will win the lawsuit, only that she has alleged sufficient facts to move forward to trial. ...Read the whole story

  • Buzznet Morphs Into Buzz Media, Lands $12.5 Million In Funding by Gavin O'Malley

    Pop culture media network Buzznet has changed its name to Buzz Media. The Los Angeles-based startup, which oversees popular blogs like the Superficial, Stereogum, and Idolator, has also raised a new round of financing worth some $12.5 million. ...Read the whole story

  • Ad Pepper Brings Semantic Ad-Serving Technology To U.S. by Laurie Sullivan

    Ad pepper media is expected to announce Monday that it has brought the iSense Network into the U.S. from Europe, where numerous companies have been using it for 14 months. The network relies on semantic technology to place display ads. The technology, based on patents from Professor David Crystal, takes a linguistic approach to serving up ads related to the content on the Web page. It analyzes each word on the page to understand how the words fit together to form meaning. There are more than 3,000 content categories in the system. ...Read the whole story

  • video YouTube's Home Page Masthead Ad A Hit With Studios, Networks by Laurie Sullivan

    Lionsgate is using the YouTube home page masthead banner ad to promote the March 27 release of "The Haunting In Connecticut." The placement is part of a growing trend by studios and networks to take advantage of the site's 30 million daily views of the home page. ...Read the whole story

  • social media Twitter Campaign Calls For Social Change by Laurie Sullivan

    Remind.org has launched the Tweet to Remind campaign, encouraging Twitter users to support injured U.S. service members as they return home from Iraq and Afghanistan. The campaign for social change aims to ease the challenges military families face as they attempt to integrate back into communities. ...Read the whole story

  • social networks Facebook Users Give Redesign Thumbs Down by Mark Walsh

    A week after the social network began rolling out the revamped home page, a "New Layout Application" on Facebook shows that few approve of the new version. Of 850,000 Facebook members who have used the app to vote on the new home page, 94% say they don't like it. ...Read the whole story

  • report The Oncoming Age Of Location by Tyler Willis

    This year at SXSWi, attendees and panelists were buzzing about location awareness. The talk mainly consisted of names that you may never ... ...More

how-to The Huge Disparity In Online Ad Rates by Neil Monnens

Way back in 1996 when I co-founded WebRep, the first online advertising representation firm, one of the mistakes we made was using the print pricing ... ...More

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