• Nissan's Agency Details Online Branding Success by Laurie Sullivan

    HOLLYWOOD, Calif. -- Nissan has been experimenting in digital advertising and promotions for years, according to Kristi Vandenbosch, president at Tequila USA, one of the automaker's ad agencies. Vandenbosch kicked off the OMMA Global Hollywood conference on Tuesday with a case study of the Nissan Rogue campaign as well as the launch of the Nissan 370Z, which had practically a zero budget. ...Read the whole story

  • mobile In-Stat: App-Friendly Phones To Grow Fivefold By 2013 by Mark Walsh

    Technology research firm In-Stat projects the number of mobile application-compatible devices will grow to about 140 million by 2013, creating a vast new market for advertisers. Mobile app-centric smartphones -- led by the iPhone, and those powered by Palm and Android mobile operating systems -- will reach more than 30% of the global smartphone market. ...Read the whole story

  • social networks Fallon Launches Social Network Tracking Widget by Gavin O'Malley

    From Facebook to Flickr, Twitter to YouTube, consumers and professionals alike are experiencing an explosion in online community activity. In an effort to streamline the flow of information, Minneapolis-based ad agency Fallon on Tuesday released Skimmer -- a desktop widget that helps users track activity across their various social networks. ...Read the whole story

  • gaming Marketers Find A Plethora Of Options In Gaming by Laurie Sullivan

    HOLLYWOOD, Calif.-- As marketers decide where to spend money to promote products and services, they may want to tap into a variety of video game models to reach consumers of all ages. This diamond-in-the-rough marketing channel has the potential to hook consumers not only with causal games on handheld devices, but elaborate online shorts made from feature films that help producers tell the story, according to a panel of experts at OMMA Global Hollywood on Tuesday. ...Read the whole story

  • mobile Palm Pre: Out of Sight, Not Mind by Mark Walsh

    Is there still enthusiasm for the forthcoming Palm Pre, facing a growing field of rival smartphones and stingy consumer budgets? Yes, according to a new analysis by Web measurement service Compete. ...Read the whole story

  • gaming Shockwave Bets On Demand For Online Gaming with Subscription Service by Gavin O'Malley

    Shockwave.com, a unit of the Nickelodeon Kids and Family Games Group, on Tuesday launched a subscription-based online gaming service for adults. Casual games like solitaire and Tetris, which are catchy and have a short learning curve, have experienced a huge surge in popularity in recent years. ...Read the whole story

  • mobile OMMA Panel: Mobile Still Lacks Scale by Erik Sass

    HOLLYWOOD, Calif. -- With the introduction of new applications on smart devices like Apple's iPhone, mobile marketing's prospects are greater than ever. But mobile platforms still lack the scale needed to attract large-scale ad buys, according to a majority of panelists discussing mobile strategy at OMMA Hollywood Tuesday afternoon. ...Read the whole story

  • how-to Facebook Advertising: No Silver Bullet by Clay McDaniel

    It's official -- in case you didn't know already. Facebook is massive. The social networking giant says it expects membership worldwide ... ...More

report Can't Take Your Call, Using My Phone by Lauren Rich Fine

Over the last three years, based on our analysis of data in a new report gathered from the ContentNext Media sites, $343 billion of capital ... ...More

Follow MediaPost