Friday, March 27, 2009
  • Amazon Sued For Search Ads

    A company that sells instructional videos and CD-ROMs has sued e-commerce giant Amazon for trademark infringement stemming from ads on Google. The complaint, filed this week by Lakewood, Colo.-based Video Professor, alleges that Amazon uses the phrase "video professor" to trigger pay-per-click ads that direct people to a site that sells instructional CD-ROMS made by the company Professor Teaches. ...Read the whole story

  • Google Lays Off About 200 In Sales And Marketing

    Google said Thursday it will cut about 200 jobs in sales and marketing, citing an overlap in responsibilities across the organization that could complicate the "decision-making" process and make teams less effective and efficient. The cuts will take place globally and employees will have an opportunity to apply for other posts throughout the company, Google said in a blog post. "We over invested in some areas in preparation for the growth trends we were experiencing at the time," the Mountain View, Calif. company said. ...Read the whole story

  • Facebook Users Growing Up Fast

    Facebook is aging fast. The number of U.S. users over 35 has doubled in just the last 60 days, according to new data from Inside Facebook. The burgeoning crowd of older users means that the majority of Facebook members are now over age 25. Those ages 18 to 25 still make up the biggest proportion of users, at 35%. But people ages 26-44 now account for 41% of the Facebook audience. Women over 55 remain the fastest-growing demographic in the last three months, hitting 1.5 million. ...Read the whole story

  • Analyst: Newspapers' Loss Could Be Online's Gain

    Despite the "really dire shape" of the global economy, online media and marketers have good reason to be optimistic about the future -- "except the newspaper industry," according to Imran Khan, J.P. Morgan managing director and Web analyst. "Advertisers realized that the newspaper model was flawed," Khan said during a presentation organized by lead-generation company Pontiflex on Thursday. "They didn't change their business model to adapt to the new reality." ...Read the whole story

  • FDA Official Tells Blogger That Pharma Social Media OK

    With all kinds of marketers dabbling with the likes of Facebook, Twitter, and YouTube, one group of advertisers reluctant to join the social media fray has been big pharmaceutical companies. That's mainly because of concerns that embracing emerging Web 2.0 tools could run afoul of Food & Drug Administration regulations governing the advertising and promotion of branded drugs. The FDA hasn't squarely addressed the role of social media in drug advertising to date. But an agency official offered some insight on the subject in a recent interview with Mark Senak, a Fleishman Hillard executive in Washington, D.C. who separately runs ... ...Read the whole story

  • Visible Measures Raises $10 Million

    Start-up Web video analytics firm Visible Measures on Thursday announced that it has secured a Series C round of financing of $10 million, led by new investor Northgate Capital with participation from existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures. To date, Visible Measures has raised over $29 million in total financing. This latest round is expected to help the company continue to build out it technological infrastructure, further bolstering its market position. ...Read the whole story

  • Justice Department OKs Large Damage Awards In File-Sharing Cases

    Backing the record labels, President Barack Obama's administration has recently filed court papers in two file-sharing lawsuits arguing that damages of up to $150,000 per song are constitutional. "Awarding statutory damages authorized by the Copyright Act in this case would not be so severe and oppressive as to be wholly disproportioned to the offense and obviously unreasonable," the Department of Justice argued in a lawsuit against Pennsylvania resident Denise Cloud. That case is pending in U.S. District Court in the eastern district of Pennsylvania. ...Read the whole story

  • Internet Yellow Pages Become Pulse Of Local Search

    Consumers are turning to the Internet to search local listings on branded yellow page sites for businesses, products and services more often, according to a study by the Yellow Pages Association (YPA) industry trade group The research shows that local Internet search grew 58% last year, reaching 15.7 billion searches. The industry group, which contracts with comScore to conduct the research, had suspected local search increased dramatically, but didn't know how the trend related to core search practices by consumers. ...Read the whole story

Try And Find Jesus On Your Own

Some days I think I am sitting in a 1925 courtroom listening to Clarence Darrow and William Jennings Bryan debate creationism as the online ad ...More