News Corp., owner of MySpace, confirmed late Wednesday that Chris DeWolfe, the social network's co-founder and CEO, will step down. His replacement has not been named. The company said the decision was made by mutual agreement with News Corp.'s Chief Digital Officer Jonathan Miller. ...Read the whole story
PartnerCentric has signed an agreement with eBay to help support the auction site's more than 100,000 affiliates. The Internet marketing agency will work with about a dozen eBay employees on the U.S. team, who focus on top accounts such as EarthLink and AT&T. ...Read the whole story
Thanks to the rapid growth of Web video and social networking, online engagement only continues to deepen, according to a report released Wednesday by The Nielsen Co. "The Internet remains a place of continuing innovation, with users finding new ways to integrate online usage into their daily lives," said Charles Buchwalter, SVP of research and analytics at Nielsen Online. ...Read the whole story
One of the aims of Facebook's most recent redesign was for brand pages to be more seamlessly integrated into the stream of social interaction on the site. The changes essentially allow brands to assimilate into the general Facebook population by having profile pages like other users, status updates and the ability to pop up in fans' news feeds. ...Read the whole story
A federal appellate court has rebuffed a request from Google's YouTube to dismiss a copyright infringement lawsuit on the narrow ground that the plaintiff in the case, videographer Robert Tur, voluntarily withdrew the lawsuit in order to join a pending class-action in New York. ...Read the whole story
The iPhone once again helped power AT&T's earnings. While the telecom giant's first-quarter net income fell 9%, the company managed to beat analysts' expectations on the strength of its wireless business and the Apple device in particular. ...Read the whole story
Click fraud is migrating from search engines to ad networks, where experts are less likely to discover it, according to a report released today. Key findings from the Q1 2009 Click Fraud Index suggests click fraud traffic from malicious scripted programs increased during the quarter. Unlike botnets or malware, these new threats exist as simple Javascript programs that execute upon a page view or site visit. Ad networks became more vulnerable to these attacks during the quarter. ...Read the whole story
Advocacy group Free Press is calling on Congress to investigate new pay-per-byte billing programs currently being tested by Time Warner and AT&T. "We agree with the thousands of Americans who have signed petitions, contacted their representatives, and held rallies opposing the new charges," Free Press policy director Ben Scott said in the letter, which was sent to the House Energy and Commerce Committee. ...Read the whole story
Further evidence has been found to support the increase in social networking activity amid the flat growth of email usage. Comparing usage on Windows PCs of the top web mail sites and MS Outlook to usage of leading social networking site Facebook.com, technology usage metrics provider ClickStream has found that usage of Facebook nearly doubled among adult U.S. Internet users while email usage remained flat. ...Read the whole story
With newspapers on a steep decline, and more readers turning to the Internet for their news, the growing online news personalization ... ...More
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