• behavioral targeting AT&T In Bed With BT Company by Wendy Davis

    In the last year, AT&T has emerged as an outspoken critic of online behavioral advertising practices. But the telecom itself is an advertising client of behavioral targeting company Audience Science, according to the ad company's Web site. While many marketers work with online behavioral targeting companies, AT&T's apparent relationship with Audience Science is striking because the telecom has publicly said that behavioral advertising -- or tracking people as they surf the Web and serving ads based on the sites they visit -- requires consumers' explicit consent. Audience Science, like most behavioral targeting companies, allows consumers to opt out of targeting, ... ...Read the whole story

  • Yahoo Shutters GeoCities Service by Tanya Irwin

    Yahoo has decided to shutter its free GeoCities Web site hosting service later this year, the company announced Thursday. "We have decided to discontinue the process of allowing new customers to sign up for GeoCities accounts as we focus on helping our customers explore and build new relationships online in other ways," Yahoo said in a statement posted on its help page. ...Read the whole story

  • video Microsoft Makes Case To Be Content Leader by Gavin O'Malley

    In a strange twist of fate, former Yahoo colleagues Lloyd Braun and Scott Moore made the case on Thursday for Microsoft as a content leader during the company's second annual digital upfront in New York. "We're all back together again," said Braun, a former Yahoo entertainment head whose production company, BermanBraun Interactive, recently partnered with Microsoft to launch the celebrity news and gossip Web site Wonderwall. ...Read the whole story

  • social media Twitter Connects Microsoft With IT Pros by Laurie Sullivan

    One Saturday night around 8 p.m., Stephen Rose receives an email from a Microsoft social media manager asking his opinion on a tagline. The IT Pro group has been readying marketing materials, and an ad campaign known to insiders as "IT Pro Perception." The Microsoft social media manager couldn't decide on a tagline. So, Rose, senior community manager for Windows Client IT Pro, posted a tweet to his more than 400 IT Twitter followers asking for opinions. The Tweet: "Hi, what do you guys think when we say this ... ?" returned "amazing" responses. ...Read the whole story

  • mobile AdMob: G1 No. 4 In U.S. Smartphone Traffic by Mark Walsh

    In its latest monthly metrics report, mobile ad network ad network AdMob reveals that the Android-powered G1 from T-Mobile is now the fourth leading smartphone in the U.S. in terms of mobile ad impressions behind the iPhone, BlackBerry Curve and BlackBerry Pearl. But the 72 million impressions the G1 generated in March were still small compared to the 607 million generated by the iPhone, representing half of U.S. smartphone traffic. ...Read the whole story

  • social networks Facebook Voters Approve New TOS by Mark Walsh

    After an unprecedented, week-long vote, Facebook members approved the company's proposed new terms of service over the existing user agreement by a nearly 3 to 1 margin. The turnout of 650,000 fell well short of the 30% of active Facebook users, or roughly 60 million people, the company said would be required for the results to be binding. Instead, they would only be considered "advisory" under the voting rules. ...Read the whole story

  • Theorem Adds To Services After Agency Acquisition by Laurie Sullivan

    Theorem will unveil Theorem Creations next week to augment the company's existing suite of advertising services. The creative online ad unit has been built from the acquisition and the integration of the boutique agency Webpencil, according to Jay Kulkarni, Theorem CEO. ...Read the whole story

  • Gannett Launches Digital Media Network by Gavin O'Malley

    Gannett Co. on Thursday announced the formation of a digital media network, which ties together roughly 100 digital communities with a combined reach of some 25 million people. Included in the network are Gannett's various news and information sites, led by USAToday.com. It also includes the local sites for Gannett's network of newspaper and broadcast properties, such as AZCentral.com and IndyStar.com. ...Read the whole story

  • In Whom Do We Trust? by George Simpson

    Ars Technica this week reports that researchers in Austria are working on a program that analyzes the language used on blogs in order to rank ... ...More

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