• Ad Retargeting Can Outperform Paid Search by Laurie Sullivan

    FetchBack is expected to release data Tuesday showing that its retargeting technology outperforms paid search in tangible returns on the dollars invested in each. Comparison tests done by the ad retargeting company delivered between 74% and 112% higher return on investments (ROI), compared with paid search campaigns. ...Read the whole story

  • social media Media6° Nails Down $9.8 Million In Funding by Gavin O'Malley

    Media6°, which uses "social graph" data to connect marketers to customized audiences, announced Monday the closing of a Series A financing round worth $9.8 million. The round was led by U.S. Venture Partners, along with Venrock, Contour Venture Partners, and Coriolis Ventures along with several prominent angel investors. ...Read the whole story

  • Adify Offers Horizontal Buys Across Vertical Networks by Mark Walsh

    Adify, which powers more than 160 vertical ad networks, is now allowing advertisers to buy media across those networks as well as sister Cox Media online properties. The new Adify Media business lets marketers target specific audiences across the 10,000 niche sites in its vertical networks based on criteria such as content and genre, demography, location and behavioral factors. Within its audience of 69 million U.S. monthly visitors, San Bruno, Calif.-based Adify says 80% are college-educated, 45% have incomes over $75,000 and 28%, over $100,000. ...Read the whole story

  • Yahoo's Spolan To Lead North American Field Sales by Mark Walsh

    Yahoo announced Monday that Mitch Spolan has been named vice president of North American field sales as part of an effort to centralize its sales structure for the region. Spolan, previously Yahoo's senior regional vice president of sales for the southern U.S. in Atlanta, will report to Susan Bradford, who oversees U.S. sales. All field sales regions will report to Spolan, who will be based in New York and charged with the particular goal of boosting revenue from Fortune 500 advertisers. ...Read the whole story

  • Clickable Unveils 'Platform,' Seeks To Make Local Lead-Gen More Manageable by Joe Mandese

    As part of its bid to become the "Apple" of online advertising management, Clickable Monday introduced "Platform," a new white-label solution enabling online marketers - especially small-, medium-sized, and big national marketers with lots of local or franchise marketing needs - to manage their local search and lead generation businesses more easily and efficiently. ...Read the whole story

  • social networks Facebook Opens Up User 'Streams' To Developers by Mark Walsh

    With its move to open up the stream of updates on users' home pages and profiles to third-party developers, Facebook aims to keep pace with Twitter by allowing members to view and update their feeds from more places outside the site itself. The announcement Monday that developers can tap into users' Facebook feeds -- with their permission -- to build new types of services, will allow users to access updates on other Web sites, as well as new platforms like desktop and mobile applications. ...Read the whole story

  • email JangoMail Automates FTP Email Custom Features by Laurie Sullivan

    Email marketing provider JangoMail has added a file transfer protocol (FTP) function to its email service that lets customers upload files to the server and the application does the rest. It retrieves, processes, and maps the email lists, as well as lets the user attach custom files in Adobe PDF format or Microsoft Word documents. P>< ...Read the whole story

  • Apple Sued By BluWiki Over Takedown Request by Wendy Davis

    A four-month old dispute between Apple and the site BluWiki.com landed in court Monday when the digital rights group Electronic Frontier Foundation filed a lawsuit against the iPod manufacturer. The organization is asking a court to declare that posts on OdioWorks' BluWiki.com about reverse engineering iPods so they will work with management software other than iTunes -- such as Songbird -- are lawful. ...Read the whole story

  • social networks Forrester: Social Web To Evolve Due To Portable IDs by Gavin O'Malley

    Transforming the world of online media and marketing, technologies that enable a portable identity will soon allow consumers to bring their identities with them across the Web, according to a deep-dive study on the future of social media from Forrester Research. What's more, IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate social sites into a shared social experience, according to the report's key author, Forrester analyst Jeremiah Owyang. ...Read the whole story

  • search Google, Others Asks For Delay In Book Search Settlement by Wendy Davis

    With opponents to the ambitious Google Book Search settlement continuing to emerge, Google as well as authors and publishers have asked for a two-month delay in the search case. "The settlement is highly detailed, and we want to make sure rightsholders everywhere have enough time to think about it and make sure it's right for them," Google associate general counsel Alexander Macgillivray wrote Monday on the company's public policy blog. ...Read the whole story

  • how-to Five Mobile Marketing Tips by Jim Shilale

    As mobile marketing goes mainstream, it is a critical component of the overall media mix when new campaigns are launching. Mobile offers ... ...More

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