• Verklin: Web Media Still Faces Many Challenges by Gavin O'Malley

    Contrary to popular belief, the Web's overthrow of TV and the demise of the 30-second national spot are far from certain, according to David Verklin, the former head of agency Carat, and now CEO of cable consortium Canoe Ventures. "Search is a fantastic application, but is display (advertising) on the Internet up to the same standard?" Verklin asked attendees of Media Magazine's 2009 Upfront Conference on Tuesday. "No." ...Read the whole story

  • social media Craigslist Faces More Heat Over 'Erotic Services' Listings by Wendy Davis

    Illinois Attorney General Lisa Madigan has joined the ranks of law enforcement authorities renewing calls on free classifieds site Craigslist to stop offering "erotic services" listings. In a letter sent this week to CEO Jim Buckmaster, Madigan alleges that Craigslist violated an agreement reached last November that calls for the site to screen out illegal ads. "It is clear that the erotic services section continues to facilitate the exploitation of women in Illinois and in states across the nation," she writes. ...Read the whole story

  • mobile Edmunds.com Retools Mobile Site, Volvo In Spotlight by Mark Walsh

    Auto shopping and information site Edmunds.com has relaunched its mobile presence with Volvo riding shotgun as exclusive sponsor. Under the ad deal, Volvo will be featured in Edmunds.com's "Vehicle Spotlight" on the home page promoting the launch of its 2010 XC60 Crossover vehicle. ...Read the whole story

  • video Panelists Discuss Online Video Market, Ad Networks by Gavin O'Malley

    As CPMs continue to decline, agencies and Web publishers locked horns Tuesday over the notion of an oversaturated premium online video market. "I absolutely believe there is an oversupply of premium online video," said Chris Allen, vice president and video innovations director at Starcom USA, during a panel at Media Magazine's 2009 Upfront Conference in New York. ...Read the whole story

  • Would You Like A Movie Trailer With That Cappuccino? by Laurie Sullivan

    Danoo has been testing Wi-Fi and Bluetooth technologies on high-definition (HD) screens throughout its digital "play-space" networks. The screens are in coffee houses and airports across the U.S. Four advertisers have been trying out the system on 40 screens in Los Angeles since March 1. Danoo plans to add about 160 screens and expand the campaign into New York. ...Read the whole story

  • search Search Engine Confidence Score Has A Google-Like Feel by Laurie Sullivan

    Attempting to add credibility to online business listings, Localeze has unveiled a tool dubbed Localeze Confidence Score. The latest feature from the online content manager's Enhanced Business Registry aims to help search engines return more relevant search results based on queries from consumers looking to find up-to-date information across the Web. ...Read the whole story

  • social media Church's Chicken Jumps On Twitter Bandwagon by Karlene Lukovitz

    What do Twitter, hip-hop, tradition, family, fellowship and good works have to do with fast-food chicken, or each other? They're all elements of new marketing efforts from Church's Chicken. In a single week, the QSR has launched a new advertising campaign, a Twitter presence, and a "pay it forward"-type promotion to incentivize consumers to follow the brand on the social network. ...Read the whole story

  • how-to Mobile Marketing: 'Reach' For Success by Eric Harber

    Apple recently delivered its one billionth iPhone app download. History will surely look kindly at Steve Jobs and company for its major ... ...More

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