• mobile Panel: Media Buyers Put Mobile In Perspective by Mark Walsh

    Mobile vendors and evangelists heard from Madison Avenue during a panel full of media buyers at the OMMA Mobile conference in New York Wednesday. The message: We like SMS text campaigns, and we want mobile to play a supporting role in broader media campaigns. That may not be the enthusiastic endorsement mobile mavens wanted to hear, but it brought a welcome air of reality to the breathless hype that often attends discussions of mobile advertising. It also underscored that if text-message marketing is considered a first step in mobile advertising, it also remains the dominant format. ...Read the whole story

  • social media Universal Taps Twitter Buzz In Rich Media Ads by Laurie Sullivan

    Universal Pictures plans to integrate Twitter into rich media ads that will promote two separate movies scheduled for release this summer. The tweets will appear in the banner similar to a ticker feed. People will have an option to read and monitor the buzz written by other fans directly from the Web page. ...Read the whole story

  • mobile IPhone App Doesn't Deliver For Papa John's by Mark Walsh

    Clients clamoring for their own iPhone app is a phenomenon that digital agencies have become familiar with in recent months. With apps downloaded from Apple's App Store hitting 1 billion downloads last week, it's not hard to see why. But not all marketers are necessarily impressed once they hit the App Store shelf. Jim McDonnell, marketing manager, emerging channels for Papa John's International, sounded a rare cautionary note about iPhone apps during a panel on the topic Wednesday at the OMMA Mobile conference. ...Read the whole story

  • video FreeWheel Nabs $12 Million In Funding by Gavin O'Malley

    FreeWheel, whose Monetization Rights Management platform helps content owners and distributors to sell ad inventory, on Thursday is expected to announce the closing of its Series-C round of financing worth $12 million. Led by Foundation Capital and existing investor Battery Ventures, the investment will be used to support the company's infrastructure and continued growth. ...Read the whole story

  • Time Warner Begins Pushing AOL From Nest by Gavin O'Malley

    While details remain scarce, Time Warner revealed preliminary plans to spin off all or some piece of AOL in a regulatory filing released Wednesday. Time Warner even went so far as to separate AOL on its earnings release also posted Wednesday. "We're ... working to determine the right ownership structure for AOL," said Time Warner head Jeff Bewkes in an earnings release. AOL's ad sales dropped 20% in the quarter, or $109 million, which surpassed the 18% decline in the fourth quarter. ...Read the whole story

  • search Google Tries To Find Support For Book Search Settlement by Wendy Davis

    Faced with growing opposition from outside groups as well as questions from the Justice Department, Google is attempting to rally support for the proposed settlement of a lawsuit brought by authors and publishers. The search giant issued a blog post Wednesday stating that the ambitious settlement "will help expand access to books in the United States." ...Read the whole story

  • search Local Search Site Serves-Up Content By Intent by Laurie Sullivan

    Center'd, a local guide for restaurants and activities, has revamped search features and a variety of tools that former Yahoo Local GM Jennifer Dulski believes can outperform those found on other local sites. The database stores more than 1 million classifications for restaurants, attractions, shopping locations, spas, events, activities and more. ...Read the whole story

  • social media Study: Women Look To Online Peers For Product Reviews by Tanya Irwin

    Women are connecting like never before with online communities to do their shopping research and share information. That's according to the 2009 Women and Social Media Study from iVillage, BlogHer and Compass Partners, which was released Wednesday. ...Read the whole story

  • mobile Sprint Rolls Out Online Campaign by Aaron Baar

    It's one thing to tell consumers about the immediacy of a cellular network. It's another thing to show it. Sprint today will begin rolling out the online component of its recently launched "Now Network" campaign with customized takeovers of several popular Internet sites that illustrate the things that are occurring on Sprint's network in real time. ...Read the whole story

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