• Bigger Isn't Always Better by Mark Walsh

    Bigger is better is the zeitgeist when it comes to display advertising. Efforts by large Web publishers to experiment with larger display formats are in full swing as they strive to grab more brand advertising dollars from TV and traditional media. ...Read the whole story

  • Google Hit With Yet Another Lawsuit (And Looser Trademark Policy Paves the Way for More) by Wendy Davis

    Just days after Google was hit with the first class-action lawsuit about its trademark policy, the search giant was slammed with a second such case. The new action, filed Thursday by Van Nuys, Calif.-based real estate investment guru John Beck, is even broader than the first because Beck seeks to represent trademark owners nationwide. Coincidentally, Beck's lawsuit was filed the same day that the search giant liberalized its U.S. policy to allow marketers to include trademarks in the ad copy itself -- a move that in itself could spur yet more litigation. ...Read the whole story

  • Should Facebook Charge App Developers? by Gavin O'Malley

    "It might be time for Facebook to start charging rent," ContentNext Media research director Lauren Rich Fine suggests in a new report on the monetization of social media. ...Read the whole story

  • social media Forrester Report: Why Twitter matters to eBiz by Laurie Sullivan

    Secure your brand's identity on Twitter, even if plans to start tweeting are off in the distance, or risk losing it to rivals and squatters, according to Forrester Research Analyst Diane Clarkson. The author of the research report, "How Twitter Can Influence eBusiness," says brand hijacking has begun to emerge on Twitter ...Read the whole story

  • search Google's Trademark Policy Could Bring New Money To Paid Search (and Other Insights on the Paid Search Pulse) by Laurie Sullivan

    Google and the recession are forcing marketers to reevaluate strategies and campaigns. The consensus among industry experts believe more dollars will pour into search this year, compared with last, but in the short-term identify higher keyword prices, lack of visibility and market fluctuations as some of the biggest drivers for change. ...Read the whole story

  • WolframAlpha Works Through Tech Gliches by Laurie Sullivan

    The WolframAlpha search engine made its debut Friday and continued testing through the weekend. The team brought up the engine live through an Internet feed, though it seemed like everything that could go wrong did. ...Read the whole story

  • mobile Study: More Than Half Of Mobile Users Getting Content by Mark Walsh

    More than half of mobile subscribers are accessing content on their phones on a weekly basis, according to a new study by market research firm Frank N. Magid Associates. The firm also found that mobile content users spend about the same amount of time with mobile media -- at 39 minutes -- as the average user does texting (39 minutes) or talking on their phones (44 minutes). ...Read the whole story

  • Centro and BAT Step to the Plate by Gavin O'Malley

    Brand Affinity Technologies -- which matches mostly pro athletes with online advertisers -- has partnered with online media planning company Centro to target consumers in local markets. ...Read the whole story

  • DoubleVerify Verifies Funding by Gavin O'Malley

    Digital media-verification company DoubleVerify has closed a $3.5 million Series A financing found led by Blumberg Capital, with participation from First Round Capital, Genacast Ventures and private investors. The company is also announcing the launch of its real-time verification solution for online ad transactions. ...Read the whole story

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