• behavioral targeting Case Closed: NebuAd Shuts Down by Wendy Davis

    Behavioral targeting company NebuAd effectively shuttered on Friday, according to court documents. The closing came to light over the weekend, when lawyers filed a letter notifying U.S. District Court Judge Edward Chen in San Francisco about the closure. "From a company that once employed over 60 people, NebuAd now operates with a skeleton staff, and shortly, that too will disappear," wrote attorney Alan Himmelfarb wrote. ...Read the whole story

  • Interpublic Social Media Forecast: Lots Of Socializing, No Numbers by Joe Mandese

    What if they gave no forecast and everybody came? That's more or less what happened Monday when the ad industry's top forecaster embarked on a sojourn deep into the heart and soul of social media, meeting with digital gurus in a series of "desk-side chats," popping into an industry social media conference, and interacting with the "community" throughout the day via Twitter posts and replies - all as he was being followed by a journalist who was simultaneously chronicling the whole affair via a live blog. The forecaster was Interpublic's Brian Wieser, and the journalist was this reporter, and the ... ...Read the whole story

  • Learning to Sell Themselves by John Capone

    Are you looking for a little help from a world-class ad agency -- on the cheap? Well, friend, that's what Ebay is for. Crispin Porter + Bogusky is selling the services of its 40 interns on the online auction block. ...Read the whole story

  • social media Trying to Catch 'Controlled Spontaneity' in a Bottle by Gavin O'Malley

    To some, "controlled spontaneity" might seem contradictory, but to social media marketers, it is sacred. "To capture that lightning in a bottle is just a difficult scenario," Andrew Markowitz, director of digital marketing at Kraft Foods, said on a panel at the Interactive Advertising Bureau's social media conference on Monday. There is no room for a "spray and pray approach." ...Read the whole story

  • Denny's Sends Late-Night-Munchies into Web 2.Overdrive by Karlene Lukovitz

    To entice night owls into its restaurants, Denny's created "Denny's Allnighter" between 10 p.m. and 5 a.m. -- a special environment featuring affordable, easy-to-share menu items, alternative music and relaxed server uniforms. Now, the Allnighter concept is being promoted via a campaign dubbed "Creature Comforts," employing "irreverent, tongue-in-cheek content," social media and mobile applications keyed to the target audience. ...Read the whole story

  • social media From Twittering Kittens To Breathless For Broth: Mixing It Up With Hypothetical Pitches by Mark Walsh

    A group of social advertising specialists were given their chance Monday to make their pitches to win the business of packaged goods giant Del Monte Foods. The simulated beauty contest at the Interactive Advertising Bureau's Social Media Marketplace included a proposed ad effort enlisting a cat with 509,000 Twitter followers to sell Meow Mix, a Kibbles 'n Bits-sponsored online pet photo contest, and using Twitter to find people "passionate" about chicken broth on behalf of College Inn. ...Read the whole story

  • search Demand Media To Develop Paid Search Platform by Laurie Sullivan

    Demand Media is developing a pay-per-click (PPC) advertising platform that in the long run could work in concert with Google's. The plan is to test the service with "a handful of brands" on LiveStrong.com, the joint venture with Lance Armstrong unveiled last year. ...Read the whole story

  • search SEO Platform Looks Toward PPC For Business Model by Laurie Sullivan

    Enquisite wants to advance search engine optimization (SEO) in a similar fashion to the leap Google made for pay-for-click (PPC) advertising. The software provider Friday will release a platform dubbed Campaign aimed at SEO and interactive agencies and advertisers. Campaign allows search marketers to manage, track, report and, theoretically, improve organic rankings to realize the full economic potential of organic search. ...Read the whole story

  • Demandbase Generates Sales Leads by Laurie Sullivan

    Demandbase on Tuesday will release Demandbase Professional 2.0, a software-as-a-service (SaaS) offering aimed at providing sales leads from existing Web site traffic. The latest version integrates Demandbase Stream, the Web tracking widget used by more than 1,000 businesses that serve other companies. ...Read the whole story

  • Value Added: AdMarketplace Looks For Additions To PPC Rev by Gavin O'Malley

    Contextual marketing company adMarketplace today is expected to launch a new site offering revenue-generating widgets for web publishers and bloggers. Many long-tail publishers have excellent traffic," said adMarketplace president Adam Epstein. As a result, "Performance marketers do not have to buy pay-per-click traffic only from search engines and branded web properties in order to achieve their goals." ...Read the whole story

  • social media IAB Issues Social Advertising Guidelines by Mark Walsh

    Taking a step toward creating more formal standards, the Interactive Advertising Bureau Monday released a set of best practices for social media advertising covering key terms, creative elements, and user privacy, among other topics. ...Read the whole story

  • social networks Judge Delays Decision In MySpace Suicide Case by Wendy Davis

    A federal judge postponed sentencing in the MySpace suicide case because he is still considering whether the jury's verdict against Lori Drew should stand. Last year, a jury found Drew guilty of three misdemeanor counts of accessing a computer without authorization. The jurors couldn't reach a verdict on a fourth, more serious charge of conspiracy. ...Read the whole story

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