• search Microsoft 'Kumo' Hot On Paid, Multimedia, Semantic Search by Laurie Sullivan

    As Microsoft readies the release of Kumo, some industry insiders wonder if new features in the company's long-anticipated search engine will come a little too late. Yahoo Thursday unveiled the Smart Ads platform to extend customized display ads on mobile phones. Google last week held Searchology, releasing a slew of services that pay closer attention to the way users view information. And then there's newcomer WolframAlpha, the computational knowledge engine that attracted buzz by bringing up the search engine via live video online. ...Read the whole story

  • Occam's Razorfish: When Is a Closing Not a Closing? by Gavin O'Malley

    Don't call them "closings," but Razorfish has decided to nix offices in Boston, LA, Portland and Ft. Lauderdale, a company spokeswoman confirms. During a "town hall" with staff late last week, the agency's employees were informed that the four offices would be shut down within a month, but, "It's more complicated than closing offices," a rep tells OMD. ...Read the whole story

  • search Search Wrong On 'Idol' by Mark Walsh

    So much for search volume as a pop culture predictor. Based on the level of search activity leading up to the American Idol finale this week, a number of online oracles projected Adam Lambert as the landslide winner of the world's biggest singing contest. ...Read the whole story

  • NebuAd Defense Does Way More Than Rest by Wendy Davis

    Defunct behavioral targeting company NebuAd didn't just spur complaints by lawmakers and privacy advocates. This week, NebuAd's defense lawyers filed papers with the federal district court in San Francisco asking to withdraw as counsel in a privacy lawsuit. "Because NebuAd has essentially ceased to exist, it can no longer participate in this case," states the motion. ...Read the whole story

  • Facebook Fights Latest Phishing Scam by Mark Walsh

    Facebook was hit with another round of phishing attacks Thursday, cluttering members' inboxes with messages attempting to send them to sites to steal their login information. Users have been getting messages that appear to come from friends with "hello" in the subject line and links inviting them to check out sites with unusual URLs like "areps.at," "kirgo.at" and "bests.at." When someone logs into one of the sites, scammers take his email and password, block his access to the site, and then sends the same URL to all his friends. ...Read the whole story

  • Digital Radio Ad Spending Surges Amid Medium's Downturn by Joe Mandese

    Amid an apparent implosion in its terrestrial broadcast marketplace, radio is experiencing a digital boom. Total radio advertising declined 24% to $3.430 billion during the first quarter of 2009, according to figures released Thursday by trade association the Radio Advertising Bureau, but the radio industry's digital advertising revenues surged 13% to $101 million. ...Read the whole story

  • Kiptonic Now Basks in the Limelight by Gavin O'Malley

    Hoping to offer clients new monetization opportunities, content delivery company Limelight Networks has acquired video ad insertion firm Kiptronic. Financial terms of the deal were not disclosed. However, citing unnamed sources, Dan Rayburn, EVP of StreamingMedia.com, a Web site and industry association, said the deal set Limelight back about $12 million. ...Read the whole story

  • video Videos Driving Consumers To Cars by Laurie Sullivan

    Consumers look at online videos to get a better picture of cars, read product reviews, learn more about safety ratings, get a feel for how vehicles drive, and discover technology and entertainment features. So says a new survey spearheaded by Google completed in the first quarter of 2009. ...Read the whole story

  • Why Pay Retail Wholesale? by George Simpson

    Yield management has come to baseball. According to reports this past week, the San Fransico Giants are experimenting with software that weighs ticket sales data, ... ...More

Happy Memorial Day by OMMA Editors

The editors and reporters at OMD will be happily barbecuing away on Monday, May 25 and as such there will be no newsletters sent on ... ...More

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