• search Google Connects Offline Behavior To Digital Marketing by Laurie Sullivan

    While car sales declined for the majority of the brands in the first quarter of 2009, search queries rose on Google. "We now understand the types of keywords people use at specific points prior to purchase," says Davang Shah, head of automotive marketing at Google. ...Read the whole story

  • TVGuide.com Inks Deal With A&E, Alters Venerable Logo For 'Tattoo' Site Takeover by Joe Mandese

    One of the most storied brands in the history of media, TV Guide, will add a new chapter Wednesday with a day-long home page takeover of TVGuide.com that is sure to generate plenty of ink - in print, and all across the blogosphere. For the first time since it began publishing in 1953, the stark, iconic red and white TV Guide logo will be modified to promote another media property's brand: the A&E television network's new "Tattoo Highway" series. As part of the one-day site takeover, the TV Guide logo will sport a far more contemporary tattoo design to help ... ...Read the whole story

  • Yahoo and Advocates Request Ruling Revision by Wendy Davis

    A coalition of digital rights groups is warning that language in a recent federal appellate ruling about Yahoo "threatens significant mischief" to other Web companies. The appellate court had ruled that Oregon resident Cynthia Barnes could pursue a lawsuit against Yahoo for breach of contract for allegedly failing to honor a promise to remove a fake profile of her. The profile, which included nude photos of Barnes, was posted by her ex-boyfriend. ...Read the whole story

  • Telecoms Dialing Up Online Spend by Mark Walsh

    In the first quarter, online display ad spending by telecom companies increased 50% to $255 million from $170.5 million in the year-earlier period, according to Nielsen's AdRevelence service. "The audience we're looking for is spending more and more time on the Web so it's a very important part of many of our campaigns," explained Candice Wolken, Sprint's advertising manager. ...Read the whole story

  • Subscribers Hold Broadband Provider Accountable for Slow Service by Wendy Davis

    Two California residents have filed a potential class-action lawsuit against satellite broadband provider HughesNet for allegedly advertising higher speeds than it delivers. They also allege that the company imposes low bandwidth caps and throttles users who exceed the limits -- in some cases preventing them from getting online for days at a time. ...Read the whole story

  • Three Young NBA Stars Connect With Fans Online by Laurie Sullivan

    When Dwight Howard, basketball player for the Orlando Magic, wants to thank fans for supporting the games he gets on Twitter and tweets to followers. Suspended from a recent National Basketball Association (NBA) game, he sat on the sidelines and tweeted to followers, providing updates throughout the game. "He drew in about 60,000 followers that day," says Eric Goodwin, president at Goodwin Sports Management (GSM), which represents Howard. ...Read the whole story

  • OpenX Closes $10 Million Series C by Gavin O'Malley

    Open-source startup OpenX Technologies Tuesday is expected to announce closing a Series C financing round worth $10 million, and led by DAG Ventures. DAG, along with existing investors -- Accel Partners, Index Ventures, Mangrove Capital, First Round Capital and Jonathan Miller, the company's Board chairman -- are now responsible for helping OpenX to raise roughly $30 million. ...Read the whole story

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