Scott Sorokin, formerly president of Carat USA, has been tapped by Mindshare to take on the newly created role of global digital head. Sorokin … Read the whole story
In a finding that appears to defy some conventional industry thinking, new research released by Nielsen Co. indicates the so-called phenomenon of "cord-cutting" - … Read the whole story
Search excels as a direct response medium, but can also be used as an awareness/preference tactic. Read the whole story
Time Warner on Thursday is likely to announce additional details regarding its plans to spin off all or some piece of its AOL unit. … Read the whole story
Smartphones made up only 12% of device sales worldwide in 2008 but accounted for 35% of mobile ad impressions in April 2009, according AdMob's … Read the whole story
Yahoo CEO Carol Bartz had a busy week. After an on-stage interview at the D: All Things Digital conference and another for "The Kudlow … Read the whole story
Earlier this year, women over 55 were identified as the fastest-growing demographic on Facebook. Now it looks like they're going in reverse. During April … Read the whole story
Traditional print media drives online leads, according to data released today from Telmetrics, a Toronto-based company focused on advertising call tracking and measurement solutions. … Read the whole story
Marketers struggling to measure investments in Facebook campaigns might have a better tool to determine budget allocations. Omniture expects to release an App Measurement … Read the whole story
Two New York lawmakers are pushing to revise the state's reporter shield law to include professional journalists who blog. Currently, New York allows journalists … Read the whole story
Microsoft CEO Steve Ballmer announced the release of Microsoft's new search engine, Bing, Thursday morning at the All Things Digital conference to a somewhat … Read the whole story