Thursday, May 28, 2009
  • Scott Sorokin Goes To Mindshare To Head Digital

    Scott Sorokin, formerly president of Carat USA, has been tapped by Mindshare to take on the newly created role of global digital head. Sorokin is widely recognized as one of Madison Avenue's true digital media pioneers, and has nearly a quarter century of experience working on some of the earliest digital developments, both pre- and post-Internet. At Mindshare, Sorokin will be expected to oversee digital for top global client Unilever, while advancing the agency's worldwide digital communications efforts. ...Read the whole story

  • Nielsen Finds 'Cord-Cutting' Is Real, But Cuts Both Ways: Online Video Churns Almost As Much As TV

    In a finding that appears to defy some conventional industry thinking, new research released by Nielsen Co. indicates the so-called phenomenon of "cord-cutting" - people who replace a portion of their TV viewing with online video streaming - is real, but it also cuts both ways. Since Nielsen began simultaneously tracking TV viewing and online video usage in its national TV ratings sample earlier this year, it has found that nearly as many people have shifted some share of viewing away from online video, as have shifted toward it. ...Read the whole story

  • AOL Spinoff Imminent

    Time Warner on Thursday is likely to announce additional details regarding its plans to spin off all or some piece of its AOL unit. The question remains whether AOL's dial-up Internet service will be separated from the new AOL or if it will remain part of the package. AOL's ad sales dropped 20% in first the quarter, or $109 million, which surpassed the 18% decline in the fourth quarter. ...Read the whole story

  • Smartphones Deliver More Than One-Third Of Mobile Ad Impressions

    Smartphones made up only 12% of device sales worldwide in 2008 but accounted for 35% of mobile ad impressions in April 2009, according AdMob's latest mobile metrics report. Using phone sales data from Gartner, the study also showed that while the iPhone accounted for only 8% of the smartphone market, it generated 43% of mobile ad impressions in April. (Ads served into iPhone applications made up a significant portion of overall impressions.) By contrast, Symbian-powered phones, which boast a 52% share of handset sales, generated only 36% of mobile impressions during the quarter. ...Read the whole story

  • Older Facebook Users In Flight

    Earlier this year, women over 55 were identified as the fastest-growing demographic on Facebook. Now it looks like they're going in reverse. During April and May, the number of U.S. Facebook users over 55 actually dropped by 650,000 after increasing by 1.6 million the prior two months. ...Read the whole story

  • Yahoo's Carol Bartz: 'We Are Not A Search Company'

    Yahoo CEO Carol Bartz had a busy week. After an on-stage interview at the D: All Things Digital conference and another for "The Kudlow Report" that's expected to air Thursday in excerpts throughout the business day, she could be forgiven for being tired. And maybe a little cranky. ...Read the whole story

  • Print Advertising Drives Online Leads

    Traditional print media drives online leads, according to data released today from Telmetrics, a Toronto-based company focused on advertising call tracking and measurement solutions. Telmetrics found URL visits represented 44% of leads on average, while call traffic generated 56% of leads. Tracking unique URL activity in addition to call measurement demonstrated a 78% increase in overall leads driven by print Yellow Pages. ...Read the whole story

  • Omniture Connects With Facebook

    Marketers struggling to measure investments in Facebook campaigns might have a better tool to determine budget allocations. Omniture expects to release an App Measurement for Facebook. ...Read the whole story

  • Lawmakers Press To Extend Shield Law To Bloggers
  • Coming in With a Bing
Using Search Beyond DR

Search excels as a direct response medium, but can also be used as an awareness/preference tactic. ...More