• MySpace Drops The Ax: Laying Off 30% by Gavin O'Malley

    Adjusting to what it calls "realities of today's marketplace," MySpace on Tuesday announced plans to reduce its workforce by a whopping 30%. The "restructuring" plan crosses all U.S. divisions of the News Corp.-owned social network, affects some 425 employees, and lowers its total number of domestic staff to 1,000 workers. ...Read the whole story

  • Study: It's Not The Size Of An Ad, It's Where You Put It That Counts by Gavin O'Malley

    While contrasting content is popular among many marketers, relevance is the more effective strategy, according to newly released data from Condé Nast in conjunction with research firm McPheters & Co. Indeed, ads running on Web sites with related content were 61% more likely to be recalled than ads running on sites with unrelated content, according to a recent study conducted in collaboration with CBS Vision using McPheters & Co.'s AdWorks methodology. ...Read the whole story

  • gaming In-Game Ads In The Ad Game by Laurie Sullivan

    Would you like an ad with that online video game? While PC games revenue will decline this year, console, handheld and wireless games will pick up the slack. Analysis from PricewaterhouseCoopers released Tuesday suggests in-game advertising will lead the category, with 13% growth annually during the next five years. And new IAB guidelines encourage further growth. ...Read the whole story

  • video VivaKi Launches Next Phase Of 'Pool': 'Lane 2' by Gavin O'Malley

    With a focus on short-form content, Publicis' VivaKi unit on Tuesday launched the second phase of its Pool initiative -- a highly collaborative effort to develop a more consumer-friendly replacement for the standard pre-roll ad unit. "We have formulated 'Lane 2,'" Tracey Scheppach, SVP and video innovation director at Starcom USA, said during the OMMA Video conference on Tuesday. ...Read the whole story

  • video What's Holding Back Online Video Ad Spending? by Mark Walsh

    Can Fred Figglehorn save online video? That's a question raised by the morning keynote talk Tuesday by Eileen Naughton, director of media platforms for Google, at the OMMA Video conference. "Fred," in case you're unaware, is the obnoxious, frenetic 6-year-old portrayed in a series of Web videos by Nebraska teenager Lucas Cruikshank who's become a YouTube sensation. ...Read the whole story

  • Where Do The C-Level Execs See Advertisements? by Laurie Sullivan

    Google and Forbes Insights Thursday will release findings from a study that examines the type of content C-level executives might consume, and where they find it online. Stereotypes may have C-level executives delegating research to others, but the study reveals 53% prefer to search the Web and locate information themselves. ...Read the whole story

  • Senator Kerry Questions AT&T Deal With Apple by Wendy Davis

    AT&T is still the only company authorized to provide wireless service for iPhones in the U.S. Now, some lawmakers are questioning whether that arrangement is legitimate. This week, Sen. John Kerry along with three others -- Roger Wicker, Byron Dorgan and Amy Klobuchar -- asked the Federal Communications Commission to investigate whether "exclusivity agreements unfairly restrict consumer choice or adversely impact competition in the commercial wireless marketplace." ...Read the whole story

  • Net Neutrality Supporter Likely To Be Confirmed FCC Chair by Wendy Davis

    The Senate Commerce Committee appears to be poised to confirm Julius Genachowski, President Barack Obama's choice to head the Federal Communications Commission. For his part, Genachowski promised to draw on the decade he spent working in the private sector to bring a "spirit of common sense" to the agency. "I saw first-hand how communications technologies and networks can serve as foundations for innovation and for expanding our economy," he said in his written comments. "I learned the power of pragmatism and the danger of dogma." ...Read the whole story

  • counterpoint Why Facebook Will Fail by Jim Banister

    The last reports I saw had Facebook at over 200 million active worldwide unique users (and growing) and an estimated $200m-plus in annual revenue in ... ...More

Follow MediaPost