Tuesday, June 23, 2009
  • Conduit Custom Toolbar Pushes Ad Content To Desktop

    Conduit will unveil a dashboard today that lets people customize toolbars with widgets from a variety of companies. The widgets are available in the Conduit Marketplace and on participating member Web sites. ...Read the whole story

  • Google Incubating Performance-based Search Ad Model

    Google began incubating a related concept months ago, but late Sunday confirmed that it has begun soliciting advertisers to participate in an "experiment" that puts information, such as size and price, about products in search results. The ads will be served to a select group of people searching the Web in the United States at first. ...Read the whole story

  • ACLU Calls Subpoena 'An Abuse' As Newspaper Readies To Hand Over Information

    The American Civil Liberties Union is asking a federal district court to quash a subpoena seeking information about commenters to a recent Las Vegas Review-Journal article. The civil rights group is also asking the court to issue a protective order that would prohibit the federal authorities from using any information that may have already been disclosed about the commenters. ...Read the whole story

  • Experts: Local Ad Buyers Won't Buy Yahoo's My Display Ads

    Keeping up with Google, Facebook and MySpace, Yahoo Monday unveiled its own self-service option for display advertising aimed at small- to-medium sized businesses. Through its new My Display Ads service powered by partner AdReady, Yahoo hopes to convert search advertisers into display ad buyers and boost its local display ad revenue through bid-based buying, but some don't see such a bright future for the system. ...Read the whole story

  • Study: 4 In 10 Smartphone Users Would Switch To iPhone

    Almost 4 in 10 smartphone users who don't have an iPhone would switch to the popular Apple device for their next purchase, while 4 out of 5 of current iPhone users would buy the phone again, according to a new study. The findings highlight the challenges the BlackBerry faces in "stemming the iPhone stampede," according to Crowd Science CEO John Martin. ...Read the whole story

  • T-Mobile To Release Second Google Phone This Summer

    The smartphones just keep coming. T-Mobile USA announced plans Monday to release its second Google Android-powered phone, the myTouch 3G, in August. The follow-up to the T-Mobile G1 will sell for $199 with a two-year contract, and customers will be able to pre-order the phone starting July 8. Like the G1, the touchscreen myTouch is made by HTC and features a 3.2-megapixel camera, WiFi capability, video playback and a music player. It also has no physical keyboard. The myTouch is essentially the same design as the HTC Magic, announced in February at the GSM Conference in Barcelona and being sold ... ...Read the whole story

  • New Purina Web Page And App Literally For The Dogs

    Leave it to Purina to bridge the gap to the doggie app. With the advent of Purina's new Unforgettable Tail Digital Storybook application, your canine will be the star of your next screensaver, via an app available by month's end at chef-michaels.com. Designed and developed by the Minneapolis office of MRM Worldwide to hype Chef Michael's canine creations -- the first new mass-marketed dog food brand from Nestlé-Purina PetCare in seven years -- the app allows dog owners to install Purina's server-based screensavers, which will automatically update when, for example, you add a new TwitPic from your day at the ... ...Read the whole story

  • SendTec Files Chapter 11

    SendTec, a St. Petersburg, Fla. marketing company, has filed Chapter 11 in the U.S. Bankruptcy Court. The court received an offer led by management and a group of outside investment firms to purchase assets and continue operations as a new company. In a prepared statement, Paul Soltoff, SendTec CEO, said the company's core business "remains valuable" to clients, and it will continue operating as usual during the Chapter 11 process. Debt that resulted from a series of corporate transactions involving SendTec's parent companies going back to 2004 prompted the decision. Soltoff said the debt left the company with a large ... ...Read the whole story

  • Tumri Gets $15 Million In Financing
Field of Dreams II: The Mobile Advertising Story

Premium publishers attract the majority of mobile web traffic. Yet many of them seem to take the Field of Dreams approach when it comes to advertisers -- if you build it, they will come. ...More

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