• Conduit Custom Toolbar Pushes Ad Content To Desktop

    Conduit will unveil a dashboard today that lets people customize toolbars with widgets from a variety of companies. The widgets are available in the Conduit Marketplace and on participating member Web sites. ...Read the whole story

  • Google Incubating Performance-based Search Ad Model

    Google began incubating a related concept months ago, but late Sunday confirmed that it has begun soliciting advertisers to participate in an "experiment" that puts information, such as size and price, about products in search results. The ads will be served to a select group of people searching the Web in the United States at first. ...Read the whole story

  • ACLU Calls Subpoena 'An Abuse' As Newspaper Readies To Hand Over Information

    The American Civil Liberties Union is asking a federal district court to quash a subpoena seeking information about commenters to a recent Las Vegas Review-Journal article. The civil rights group is also asking the court to issue a protective order that would prohibit the federal authorities from using any information that may have already been disclosed about the commenters. ...Read the whole story

  • Experts: Local Ad Buyers Won't Buy Yahoo's My Display Ads

    Keeping up with Google, Facebook and MySpace, Yahoo Monday unveiled its own self-service option for display advertising aimed at small- to-medium sized businesses. Through its new My Display Ads service powered by partner AdReady, Yahoo hopes to convert search advertisers into display ad buyers and boost its local display ad revenue through bid-based buying, but some don't see such a bright future for the system. ...Read the whole story

  • Study: 4 In 10 Smartphone Users Would Switch To iPhone

    Almost 4 in 10 smartphone users who don't have an iPhone would switch to the popular Apple device for their next purchase, while 4 out of 5 of current iPhone users would buy the phone again, according to a new study. The findings highlight the challenges the BlackBerry faces in "stemming the iPhone stampede," according to Crowd Science CEO John Martin. ...Read the whole story

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