• Google Tries Hand At Targeting Consumers With Good Credit

    Google has been testing the ability to lay consumer FICO scores on top of its Google Content Network to identify people with good credit. The strategy will enable the search engine to help advertisers target a specific type of consumer through display and text ads, according to Masha Korsunsky, Google's senior industry marketing manager, financial services. ...Read the whole story

  • Microsoft Sale Of Razorfish Will Alter Digital Bragging Rights On Madison Avenue

    Days after unveiling a major digital advertising alliance with Microsoft, Publicis reportedly is discussing an even bigger deal with the software and digital publishing giant that would make it the undisputed leader in the interactive advertising services industry. Microsoft has retained investment banker Morgan Stanley to find a buyer for interactive services shop Razorfish, and Publicis is a leading candidate, reports the Financial Times. ...Read the whole story

  • Nielsen: Iran Election 'Watershed Moment' For News, Media

    Underscoring criticism that CNN initially received for its light coverage of the Iran election, the cable news network rarely ranked in the top five search results for terms related to the event. ...Read the whole story

  • Zango Loses Legal Battle With Anti-Spyware Company

    A federal appellate court has sided against adware company Zango in its dispute with spyware removal vendor Kaspersky Lab. The 9th Circuit Court of Appeals ruled last week that Kaspersky is immune from liability for offering programs that delete ad-serving software. ...Read the whole story

  • News Corp. Kicks Photobucket

    The layoffs keep coming at News Corp. interactive units. Just a week after MySpace announced plans to cut its workforce by 30% -- or roughly 425 employees -- Fox Interactive Media unit Photobucket has let go a third of its staff -- or some 35 workers. ...Read the whole story

  • Nokeena Secures $6.5 Million To Make Video Smoother

    Web video delivery startup Nokeena Networks has raised $6.5 million in a second round of funding led by Mayfield Fund. Appealing to video-crazed content publishers, aggregators and online distribution networks, Nokeena recently introduced Media Flow Director, a software-based media delivery service that claims to support the delivery of up to 40,000 streams of "guaranteed uninterrupted throughput" from a standard server. ...Read the whole story

  • Court: Posting Medical Info On MySpace Violates Privacy

    A Minnesota appellate court has ruled that posting sensitive information about someone on MySpace can be an invasion of privacy. The decision stemmed from an incident in 2006, when Minnesota resident Candice Yath went to a clinic to seek medical treatment for a sexually transmitted disease. Shortly afterward, someone created a fake profile of Yath on MySpace. ...Read the whole story

  • EA Develops Media Group To Develop Gaming Ad Opportunities

    Electronic Arts has set up a media sales organization to offer marketers and advertisers consulting services aimed at video game sponsorships and promotions. The strategy offers cross-platform services, from add-on downloads for PC and console games, to mobile and co-branding in retail stores and across the Web. ...Read the whole story

  • Half Of Mobile Data Users Would Drop Plans To Cut Expenses

    Nearly half (48%) of Americans would drop their mobile data plans completely if they had to cut household expenditures, according to a new study by Strategy Analytics. At the same time, only 10% would drop their home broadband subscription. ...Read the whole story



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