• How Google Lifts Mobile Search Ad Success For Vegas.com by Laurie Sullivan

    What happens in Vegas stays in Vegas. Except for searches on mobile Web browsers to book travel, shows and dinner reservations. Google has been picking up speed in helping brands adapt campaigns to mobile devices. Some are having measurable success. ...Read the whole story

  • Ad Optimism Soars For Online, Marketers Have Higher Hopes Than Agencies For Mobile by Joe Mandese

    Ad spending plans for online and mobile media have rebounded more than any other major media, according to the most recent in an every-other-monthly series of surveys tracking to optimism of advertisers and agency media buying executives (Online Media Daily July 17), but marketers are slightly more bullish than their agency counterparts, especially for mobile. ...Read the whole story

  • Privacy Concerns Over The Cloud In LA by Wendy Davis

    A privacy group is raising concerns about a plan by the city of Los Angeles to use Google Apps for storage of email and other official records. "There is considerable legal uncertainty about the status of data in a cloud computing environment -- and this is a reason to proceed slowly and cautiously with a major contract like this," World Privacy Forum Executive Director Pam Dixon said last week in a letter to Los Angeles Mayor Antonio Villaraigosa. ...Read the whole story

  • search Marin Pushes Out Quality Score Tool by Laurie Sullivan

    Marin Software has pushed out a new release of its paid search marketing platform that contains a quality score optimizer, the company's CEO and founder Chris Lien told Online Media Daily. Marin Search Marketer, an enterprise class search management application, supports about 130 clients, such as Razorfish, University of Phoenix and Consumer Reports. The San Francisco company manages $500 million in annualized paid search spend this year. ...Read the whole story

  • Do Social Media 'Experts' Overestimate Their Abilities? by Gavin O'Malley

    Perhaps because it's still a relatively new field, interactive marketers seriously lack confidence in their ability to measure the relative effectiveness of social media campaigns, according to a new study by Forrester Research. Of 119 interactive marketers asked between May and June to rank such measurement capabilities on a scale of 1 to 10 -- 1 being novice and 10 being expert -- the average response was 4.5. "We find this average ambitious considering that social media is still less than four years old," said Emily Riley, Forrester Research analyst and author of the report. Indeed, few respondents reported having ... ...Read the whole story

  • New Finance Blog Aims To 'Make Accounting Sexy' by Gavin O'Malley

    Prepared to expose the dark underbelly of accountancy and audits, niche blog publisher Breaking Media on Monday plans to launch "Going Concern." The new site will follow the "Big Four" accounting firms, smaller players, and CFOs at major companies, providing original news and insider analysis of the culture, people and organizations that shape the industry. "We will try to make accounting sexy," David Lat, managing editor at Breaking Media, told OMD. ...Read the whole story

  • Microsoft and Yahoo Deal Stumbling Toward The Finish Line by Laurie Sullivan

    The on-again, off-again Microsoft-Yahoo search deal seems to be on again, and once again headed straight for the finish line, possibly within the next week. The terms of the final deal could include Microsoft paying Yahoo several billion dollars to take over its search advertising business and guarantee certain payments back to Yahoo. A display advertising piece could have Yahoo take the lead in selling premium advertising for the companies, too. ...Read the whole story

  • Chicago Sheriff Argues Craigslist Still Fosters Prostitution by Wendy Davis

    Craigslist's recent decision to replace its "erotic services" section with monitored "adult services" listings hasn't stemmed prostitution ads on the site, Chicago Sheriff Thomas Dart is arguing in a lawsuit against the site. "Craigslist is the largest source of prostitution in the country," Dart alleges in recent papers opposing Craigslist's request that the case be dismissed. ...Read the whole story

  • Verizon Makes Offer On Handset Exclusivity by Mark Walsh

    Facing increased government scrutiny of exclusive handset deals, Verizon Wireless Friday proposed offering smaller carriers access to any Verizon phone, including those it sells exclusively. Under its plan, wireless operators with less than 500,000 subscribers would be able to gain access to phones after only six months. ...Read the whole story

  • Levick: AOL Moving Toward Niche Content, 'Change' by Gavin O'Malley

    While its reorganization and resulting cost structure remain uncertain, AOL brass has settled on a five-point strategy for the soon-to-be-independent company. It includes the continued expansion of vertical content, local and online mapping services, its third-party ad network, communication tools, and early-stage investment through a newly formed AOL Ventures arm. ...Read the whole story

  • advice Customer Loyalty: How to Earn It by Guy Maser

    There's a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its ... ...More

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