• Goodbye, Platform-A; Hello, AOL Advertising by Gavin O'Malley

    Bid adieu to Platform-A -- at least in name. AOL announced Friday that its sprawling ad unit -- encompassing premium ad sales on its owned-and-operated properties, its Advertising.com third-party ad network and its ADTECH ad serving operations -- will be renamed AOL Advertising come September. "In talking to advertisers, marketers and agencies, we heard time and again that the AOL brand matters greatly in this space," said AOL's president of global advertising and strategy, Jeff Levick. ...Read the whole story

  • Palm Strikes Back At Apple Over iTunes by Mark Walsh

    It's the high-tech equivalent of Spy v. Spy. A week after Apple blocked Palm Pre users from sync iTunes files to their phones in the latest version of the software, Palm struck back. In a post on the company's blog Thursday, the company said its updated webOS 1.1 operating system "re-enables" media sync. ...Read the whole story

  • White House Asks Public If It Wants Cookies by Wendy Davis

    The Obama administration is asking the public to weigh in on whether the government should liberalize its 9-year-old policy limiting the use of persistent cookies. In a blog post issued Friday, administration officials asked for opinions about matters including what basic principles should govern cookies, the choice between allowing consumers to opt out and requiring opt-in consent, and whether the use of cookies raises any non-obvious privacy issues. ...Read the whole story

  • Latitude For iPhone Earns Boos From Bloggers (But Maybe That's The Point) by Mark Walsh

    Google's popular Latitude location-sharing service has finally come to the iPhone -- and it looks like no one's happy about it. That's because the new Latitude iPhone "app" is restricted to the Safari browser rather than being offered as a stand-alone app. ...Read the whole story

  • Hotels.com Trademark Appeal Sent Packing by Wendy Davis

    A federal appeals court has ruled that the term "Hotels.com" can't be trademarked because "hotels" is too generic. The hotel information and booking site Hotels.com had argued that even if the word "hotels" is generic, adding a dot-com to it resulted in a term that should be given trademark protection. But the U.S. Court of Appeals for the federal circuit disagreed. ...Read the whole story

  • Associated Content Looking For More Content by Gavin O'Malley

    Rallying existing and potential new troops, online publishing service Associated Content on Monday will debut a marketing campaign featuring its most prolific and highly compensated contributors. After about three years of operation, Associated Content has amassed a library of over 1.1 million pieces of content, which drew 9.3 million unique visitors in May, according to comScore. ...Read the whole story

  • social media Socialism And The Measure Of Success by Laurie Sullivan

    Advertisers and marketers need to rethink the measurements that represent meaningful transactions, but don't necessarily result in sales, Troy Young, CMO at VideoEgg, told attendees at the OC Ad Federation meeting Thursday night in Costa Mesa, Calif. When the discussion took a turn toward measuring success, panelists agreed metrics have broadened, from impressions to transactions, making it more important for marketers to understand the tools that connect the two extremes. ...Read the whole story

  • If You Can't Beat 'Em, Scare 'Em by George Simpson

    In a blog on Jack Myers' Media Village Web site, Jaffer Ali, CEO of Vidsense -- an ad network that allows 50,000 sites to post ... ...More

Follow MediaPost