AT&T's exclusive deal for the iPhone has benefited the wireless operator enormously, pulling in new subscribers and boosting its bottom line. But the carrier's … Read the whole story
Data is only as good as what you do with it. Here's the thing: I look at Facebook all the time and, as a … Read the whole story
Advertising executives in the search market give the Microsoft-Yahoo deal mixed reviews. While some give a thumbs-up to the news, others doubt it will … Read the whole story
Time Warner's spin-off of AOL couldn't come soon enough as ad sales at the long-ailing unit fell 21% in the second quarter. "We're on … Read the whole story
AudienceScience made it easier for advertisers to speak directly with potential customers Thursday. It delivered a technology called Audience Relevant Messaging (ARM) that serves … Read the whole story
The Washington Post has rolled out a redesigned mobile site aimed at offering cell subscribers a more customized experience. The newspaper's new mobile presence … Read the whole story
The Online Publishers Association on Wednesday named Perianne Grignon as its new SVP of marketing. A former VP of media strategy and digital innovation … Read the whole story
Addressing demand for more flexible and efficient pricing models, branded video ad network BrightRoll on Wednesday debuted a portfolio of new pricing methodologies. The … Read the whole story
The exclusive 10-year license deal announced Wednesday gives Microsoft access to the Internet's second-largest search engine audience. Yahoo estimates the deal will increase annual … Read the whole story
Google is facing a new lawsuit for allegedly displaying search ads on "low quality" pages, including sites that have little-to-no content other than ads. … Read the whole story