• AT&T's All-In-One Mobile-Social Play by Mark Walsh

    AT&T's exclusive deal for the iPhone has benefited the wireless operator enormously, pulling in new subscribers and boosting its bottom line. But the carrier's own application storefront -- the AT&T MEdia Mall -- has been unquestionably overshadowed by Apple's App Store, generating more than 1.5 billion downloads in the last year. But AT&T has sparked some app buzz of its own. ...Read the whole story

  • search What Microhoo Deal Could Mean by Laurie Sullivan

    Advertising executives in the search market give the Microsoft-Yahoo deal mixed reviews. While some give a thumbs-up to the news, others doubt it will provide the two with enough search power to constitute a formidable threat to the No. 1 engine, Google. As search industry executives digest the news of the 10-year license deal that gives Microsoft access to the Internet's second-largest search engine audience, not all believe that Yahoo made a positive move. ...Read the whole story

  • AOL Earnings On A Line, Alright by Gavin O'Malley

    Time Warner's spin-off of AOL couldn't come soon enough as ad sales at the long-ailing unit fell 21% in the second quarter. "We're on track to spin off AOL to our stockholders around the end of this year," said Time Warner head Jeffrey Bewkes. "Separating AOL will benefit both companies, enabling Time Warner to concentrate fully on our core content business and improving AOL's operational and strategic flexibility." ...Read the whole story

  • AudienceScience Lends An ARM To Customize Ads by Laurie Sullivan

    AudienceScience made it easier for advertisers to speak directly with potential customers Thursday. It delivered a technology called Audience Relevant Messaging (ARM) that serves up individually personalized ads on the fly. The ad messages are based on individual interests or intent to purchase products and services. ...Read the whole story

  • WaPo Debuts New Mobile Site by Mark Walsh

    The Washington Post has rolled out a redesigned mobile site aimed at offering cell subscribers a more customized experience. The newspaper's new mobile presence features more intuitive navigation and a simplified structure focusing on five main sections: politics, business, metro, arts & living and sports. ...Read the whole story

  • online publishing OPA Names Grignon To SVP Post; Encouraging Brand Advertising Online by Gavin O'Malley

    The Online Publishers Association on Wednesday named Perianne Grignon as its new SVP of marketing. A former VP of media strategy and digital innovation for Sears Holdings Co., Grignon will now be expected to help OPA president Pam Horan to develop and execute all future marketing initiatives. ...Read the whole story

  • BrightRoll Unveils 'Performance Pricing' by Gavin O'Malley

    Addressing demand for more flexible and efficient pricing models, branded video ad network BrightRoll on Wednesday debuted a portfolio of new pricing methodologies. The "Performance Pricing" offerings include a range of engagement and performance-based ad options like cost per completed video, cost per engagement, and cost per click. ...Read the whole story

  • 'Non Event': Yahoo and Microsoft Agree To 10-Year License Deal by Laurie Sullivan

    The exclusive 10-year license deal announced Wednesday gives Microsoft access to the Internet's second-largest search engine audience. Yahoo estimates the deal will increase annual operating profit by $500 million and save the company about $200 million on capital expenditures per year because it won't invest in its own search technology. ...Read the whole story

  • Lawsuit Charges Google Displays Ads On 'Low Quality' Pages by Wendy Davis

    Google is facing a new lawsuit for allegedly displaying search ads on "low quality" pages, including sites that have little-to-no content other than ads. The suit takes issue with Google's AdSense for Domains and AdSense for Errors programs, which place ads on sites that have little or no editorial content. Users sometimes land on such sites after mistyping a URL. ...Read the whole story

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