To help brand advertisers better measure and track their online ad campaigns, Microsoft on Thursday announced a collaboration with comScore to design a digital … Read the whole story
"Advertising is the makeup on the public face of capitalism," said the eminently quotable Randall Rothenberg, former journalist and current CEO of the Internet … Read the whole story
A new report makes the case for SMS text marketing on mobile phones: Texting has become pervasive and generates response rates two to ten … Read the whole story
Facebook hasn't shied from expanding to mobile platforms, offering applications for smartphones such as the iPhone and BlackBerry and Windows Mobile and Palm devices. … Read the whole story
Emotionally dynamic ads that invite consumers to engage with brands through behavioral targeting are one important development driving growth for the advertising industry, Dave … Read the whole story
Autobytel is developing advertising and marketing programs that will give automakers like Ford and General Motors (GM) direct access to consumers across its network … Read the whole story
IPG's Mediabrands unit has tapped Scott Donaton to head up its new branded entertainment unit, "Ensemble." Through an alliance with Media Link, an advisory … Read the whole story
At a time of great industrywide uncertainty, publishers are taking it upon themselves to instill greater confidence in the minds of marketers. In that … Read the whole story