• Customization Site Lures Mustang Fans by Mark Walsh

    To help promote the 2010 Mustang, Ford is tapping into the model's cult status with a customization site that goes well beyond sampling the classic car in different colors. The Mustang Customizer on the car's microsite lets auto enthusiasts choose from among 239 accessories across 18 categories including wheels, decals, spoilers and grilles to create their own dream machine. ...Read the whole story

  • MTV Aims For Bulls-Eye With Contextual Video Tool For Target by Gavin O'Malley

    At the behest of retail giant Target, MTV Networks created a custom video player that allows advertisers -- in this case Target -- to insert brand or product icons into the playback timer, and tell a marketing story that unfolds over the course of the viewing experience. Dubbed "The Scrubber," the unit is designed to be interactive, contextually relevant and non-interruptive to consumers. ...Read the whole story

  • Real Estate Developer Seeks To Unmask Anonymous Commenters by Wendy Davis

    The tabloids are still making hay over the unmasking of the blogger who trashed model Liskula Cohen on the site Skanks in NYC. But that's hardly the only dispute to hit the courts about anonymous commenters. ...Read the whole story

  • Campfire Acquires Conversation Piece by Gavin O'Malley

    New York-based boutique agency Campfire has acquired conversational marketing consultancy The Advance Guard. Financial terms of the deal were not disclosed. Obviously after fresh talent, Campfire is retaining The Advance Guard co-founders Steve Coulson and C.C. Chapman as creative directors. ...Read the whole story

  • Court Rules Playlists Based On Preference Not 'Interactive' by Wendy Davis

    Handing Yahoo a victory against Sony BMG, a federal appeals court ruled that Yahoo's Launch music service wasn't an "interactive" service for purposes of assessing copyright royalties. The decision, issued late last week by the Second Circuit Court of Appeals, upholds a jury verdict in Yahoo's favor. Had the case turned out differently, Yahoo, which purchased Launch in 2001, could have owed Sony more than $100 million for copyright infringement. ...Read the whole story

  • search Yahoo Digs Heels Into Search, Unveils Changes For Mail, Messenger, Mobile by Laurie Sullivan

    Those who wrote off Yahoo in the search engine wars might want to think again. The No. 2 engine held a press conference Monday to solidify its fight in replacing the verb "Google" with "Yahoo" when people refer to an online search for words or phrases. ...Read the whole story

  • Bank Testing Targeting, Retargeting Based On Debit Card Purchases by Laurie Sullivan

    USAA has been quietly testing a platform that lets the financial institution, which supports former and active military personnel and their families, target and retarget advertisements based on debit card purchases, Hans Theisen, Cardlytics' chief revenue officer and co-founder, tells Online Media Daily. The service offered by Cardlytics supports data from both online and offline purchases. ...Read the whole story

  • WhitePages Expanding Services, Features by Mark Walsh

    WhitePages.com will soon allow people to edit information in their listings in the online directory to help attract more registered users. The initiative is among a series of steps the company is taking to refresh its online presence and expand its services beyond basic listings. ...Read the whole story

  • Tribune Going Local With Blog Nets by Gavin O'Malley

    In an effort to increase its online footprint, The Tribune Media Group is getting into the business of blog networks -- first with ChicagoNow.com, a network of roughly 70 local blogs on a variety of Chicago-centric topics. Bloggers include former White Sox pitcher Jack McDowell, Miss Illinois 2009 Ashley Bond, auctioneer Leslie Hindman, hometown socialite Candance Jordan. ...Read the whole story

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