• Facebook To Wind Down Beacon To Resolve Privacy Lawsuit by Wendy Davis

    Facebook said Friday it will pull the plug on its troubled Beacon ad program, which tells members about their friends' off-site e-commerce activity, in order to settle a privacy lawsuit. The company also will contribute $9.5 million to a settlement fund, approximately two-thirds of which will be used to launch a new privacy foundation. ...Read the whole story

  • metrics Omniture, comScore Unveil Partnership On Heels Of Adobe Acquisition by Laurie Sullivan

    Omniture and comScore plan to unveil a partnership Monday that creates a service giving the online advertising industry a more comprehensive view of data to measure performance and digital audiences. The agreement combines Web site analytics data with audience measurement data, respectively, to provide advertisers and publishers with a unified measurement tool. ...Read the whole story

  • Company Drops Case Against Twitter For Hosting Fake Account by Wendy Davis

    The Oklahoma energy company Oneok filed a lawsuit this week against Twitter for allegedly allowing an impostor to create an account on the service. But the lawsuit, filed in the northern district of Oklahoma on Tuesday, has already been dismissed. Oneok alleged in its court papers that someone who wasn't affiliated with the company created a Twitter account under the Oneok name and then posted at least two tweets. The tweets also allegedly displayed Oneok's diamond-shaped logo, which is also trademarked. ...Read the whole story

  • Adobe Debuts App Distribution Service by Mark Walsh

    Adobe Systems is rolling out a new set of services allowing advertisers and publishers to distribute Flash-based applications across social networks, mobile devices and the desktop more easily. ...Read the whole story

  • Adify Launches Larger Ad Units by Mark Walsh

    Adify Monday unveiled new expandable ad formats that will allow advertisers to run more eye-catching campaigns across its vertical ad network. The larger, flashier formats are intended to let marketers run roadblocks and other high-profile placements on Adify's 200 niche networks, as they can on major sites like Yahoo or NYTimes.com. ...Read the whole story

  • Relevant Searches Unveils SEO 2.0 Services by Laurie Sullivan

    Search engine marketing firm Relevant Searches Monday plans to release SEO services that it believes squeeze more profit from campaigns by putting marketers in control of organic search listings down to the URL. The Relevant Searches Smart Feed platform, which builds rich structured data feeds updated daily into search engines, supports the SEO 2.0 services. Unlike Web crawlers, the Smart Feed platform guarantees that search engines index Web pages daily. ...Read the whole story

  • Microsoft Tests Paid Search Ad Format by Laurie Sullivan

    Microsoft will launch a pilot this month to test new paid search ad formats using logos and favicons embedded in listings. The icons expand on the traditional two simple text lines and link. The formats are intended to make ads pop in search results and to encourage advertisers and media buyers to allocate more paid search campaign dollars to Bing. ...Read the whole story

  • Poke Cofounder Waterfall Steps Down From Agency by John Capone

    Simon Waterfall, one of the cofounders of the agency Poke, has stepped down from the company he helped start. Waterfall was recently named among the honorees who will be celebrated at this year's MediaPost Online All Stars event, where he says he will be hard-pressed to keep his remarks short. The distinction is the latest in a very long list of honors that Waterfall has received. ...Read the whole story

  • Case Of Apple Said, Google Said by Wendy Davis

    When the Federal Communications Commission asked Apple why it had blocked Google's voice app from the iPhone store, Apple insisted that the app hadn't been definitively rejected. Now it's come to light that Google was under a different impression. ...Read the whole story

  • ValueClick Finds Value Of The Momocracy by Gavin O'Malley

    Online ad services company ValueClick on Monday is expected to launch a vertical ad network targeting moms. "Moms control 80 percent of all household spending, which represents $1.7 trillion annually, so we expect a wide range of marketers will find value in a partner like Moms Media," said Bill Todd, general manager at ValueClick Media. ...Read the whole story

  • Justice Department Seeks Revisions To Google Book Settlement by Wendy Davis

    The Department of Justice has said that a proposed far-reaching deal between Google and authors and publishers shouldn't go forward in its current form. "The breadth of the proposed settlement -- especially the forward-looking business arrangements it seeks to create -- raises significant legal concerns," the DOJ said Friday in a letter to U.S. District Court Judge Denny Chin in New York. ...Read the whole story

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