• Neutrality Proposals Draw Mixed Reactions by Wendy Davis

    FCC Chairman Julius Genachowski's remarks on Monday backing new net neutrality rules drew widely divergent reactions by broadband advocates. Some advocacy groups like Free Press and Public Knowledge cheered Genachowski's comments, while also saying that his proposals don't mark a significant departure from prior rulings. But the two Republican FCC members disagreed, arguing that Genachowski's suggested new rules "would appear to be a reversal of decades of precedent." ...Read the whole story

  • Panel: Social Media Should Be Weaved Into All Marketing by Mark Walsh

    Don't think of social media as a separate marketing channel, but as a fabric running through all advertising and promotional efforts. That was the central theme that emerged from a panel at the OMMA Global conference Monday bringing together social marketing experts from brands, agencies and advisory firms. ...Read the whole story

  • A Quarter Of People On Twitter Don't Use It, But What's Its Home Page Worth, Anyway? by Laurie Sullivan

    Dennis Miller, general partner at Spark Capital, which is a large investor in Twitter, declined to answer Media Link Chairman and CEO Michael Kassan's question "what's the home page of Twitter worth?" -- but did provide a perspective on the company and social media in this turbulent economic environment. ...Read the whole story

  • Don't Cut Digital Projects: NYT Co.'s Nisenholtz by Gavin O'Malley

    Amid broader cutbacks, is your company close to killing some marginal digital project? "Don't do it," advised Martin Nisenholtz, SVP of digital operations at The New York Times Company. ...Read the whole story

  • Book Author Alleges Scribd Cribs Works by Wendy Davis

    A Houston book author has sued document-sharing site Scribd, alleging that the site "shamelessly profits from the stolen copyrighted works of innumerable authors." The author, Elaine Scott, alleges that a copy of her 1984 book "Stocks and Bonds" was uploaded to Scribd without her permission and then downloaded by other users 100 times. ...Read the whole story

  • Q+A: Omniture CEO Josh James After Adobe by Laurie Sullivan

    Adobe announced intentions to acquire Omniture for $1.8 billion last week. On Monday, the company began rolling out a new set of services allowing advertisers and publishers to distribute Flash-based applications across social networks, mobile devices and the desktop. The online suite of services offers tools to help promote, monetize and track campaigns. ...Read the whole story

  • Pulse 360 Launches CPA Display Ad Net by Gavin O'Malley

    Envisioning a bright future beyond cost-per-click, contextual advertising shop Pulse 360 on Monday launched a "cost per acquisition" display ad network, Online Media Daily has learned. Supporting historical trends, the CPA market has seen a resurgence amid a weakened ad marketplace in which less inventory can be sold on a CPM basis. ...Read the whole story

  • 2009 OMMA Award Winners Announced by OMMA Editors

    The judges have spoken. The 2009 OMMA Award Winners were announced Monday night at a ceremony in New York. A little bird told us that ... ...More

advice Open For Social Business by Bant Breen

Business is getting awfully social these days. Not social in the three martini lunch manner but social in the new media context. Digitally conversant consumers ... ...More

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