• Starbucks Debuts iPhone Apps, Tests Mobile Payment by Mark Walsh

    With several unofficial Starbucks-finder apps already populating the App Store, the coffee giant itself has finally hit the iPhone with a pair of apps-one of which will eventually let customers use the Apple device to pay for purchases. ...Read the whole story

  • Netflix Contest Seen As Posing Privacy Risk by Wendy Davis

    Privacy advocates are questioning Netflix's plan to release "anonymized" data as part of an effort to crowdsource improvements to its recommendation system. But Netflix says it's confident that the initiative will not compromise customers' privacy. "When we do, it will be completely anonymous," says a Netflix spokesperson. "We've done everything we can to ensure our members' privacy and the security of their information." ...Read the whole story

  • Future of Media Forum Sparks Debate by Karl Greenberg

    MediaPost had major media luminaries onstage Wednesday for a lively discussion about media at -- appropriately -- the New York Times Center. Mark Cuban, Martha Stewart, Bob Garfield, and New York Magazine founder and designer Milton Glazer as well as venture capitalist and LinkedIn founder Reid Hoffman; Rob Norman, worldwide CEO of Group M Interaction; Susan Whiting, EVP of The Nielsen Company; and Judy McGrath, CEO of MTV Networks held forth on everything from screen sizes to ad revenue. ...Read the whole story

  • IVillage Nabs Glam Sales Exec by Gavin O'Malley

    Former Glam Media executive Joe Lagani has been named the senior vice president of ad sales at rival iVillage. Beginning October 1, Lagani will lead all of iVillage Networks' sales efforts, with oversight of display, sponsorship and content integration revenue. ...Read the whole story

  • Giant Realm Rolls Out New Interactive Ad Unit by Gavin O'Malley

    On the hunt for higher CPMs, media company Giant Realm on Wednesday rolled out a new ad unit that attempts to combine the reach and size of an interstitial with the content and interactivity of a full-fledged Web site. ...Read the whole story

  • Google Grows Sideways by Laurie Sullivan

    Google rolled out a new service Wednesday that allows people to post notes alongside Web sites that others using the same application can read. The tool, Sidewiki, will become an add-on feature of the Google Toolbar for Firefox and Internet Explorer. The company is working on making it available in Google Chrome and elsewhere, too. ...Read the whole story

  • Real-Time Paid Search Ads Fall Flat by Laurie Sullivan

    Real-time search has become the Holy Grail for advertisers looking to capitalize on the here and now. But despite opportunities to tie advertising with breaking news or the buzz at the moment, brands and media companies face a flood of challenges. Paid search ads that tie to current events primarily appear on search engines such as Google, Yahoo and Bing, mainly because Twitter has yet to offer ads. But some real-time news that appears first on Twitter or Facebook through chatter is so sensitive that unless it is tied to a helpful resource, it's not appropriate, David Berkowitz, senior director ... ...Read the whole story

  • advice On Becoming A Creative Technologist by Beth Lawrence

    Today I will address the Association of National Advertisers Client Forum with an important message: It's time for technology to factor into the advertising equation ... ...More

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