With several unofficial Starbucks-finder apps already populating the App Store, the coffee giant itself has finally hit the iPhone with a pair of apps-one … Read the whole story
Today I will address the Association of National Advertisers Client Forum with an important message: It's time for technology to factor into the advertising … Read the whole story
Privacy advocates are questioning Netflix's plan to release "anonymized" data as part of an effort to crowdsource improvements to its recommendation system. But Netflix … Read the whole story
MediaPost had major media luminaries onstage Wednesday for a lively discussion about media at -- appropriately -- the New York Times Center. Mark Cuban, … Read the whole story
Former Glam Media executive Joe Lagani has been named the senior vice president of ad sales at rival iVillage. Beginning October 1, Lagani will … Read the whole story
On the hunt for higher CPMs, media company Giant Realm on Wednesday rolled out a new ad unit that attempts to combine the reach … Read the whole story
Google rolled out a new service Wednesday that allows people to post notes alongside Web sites that others using the same application can read. … Read the whole story
Real-time search has become the Holy Grail for advertisers looking to capitalize on the here and now. But despite opportunities to tie advertising with … Read the whole story