AT&T has accused Google of violating common carrier rules as well as net neutrality principles by blocking Google Voice calls to some rural locations. "We urge the Commission to level the playing field and order Google to play by the same rules as its competitors," AT&T Senior Vice President Robert W. Quinn, Jr. said in a letter sent Friday to the Federal Communications Commission. ...Read the whole story
Luxury carmaker Land Rover has tapped YuMe to launch a new video ad campaign featuring the video ad platform's new PowerRoll DataConnect feature. PowerRoll is supported by interactive overlay or graphics on top of existing video. YuMe's new DataConnect feature lets advertisers pull in any xml data feed, like auto retailer locations, and in real-time display this information to viewers of in-stream video ads. ...Read the whole story
A recent study is calling attention to how much data online ad networks collect and whether that data really is anonymous. Two computer scientists from AT&T and Worcester Polytechnic Institute examined the type of information transmitted to ad networks from Facebook, MySpace and other social networking services. The researchers concluded that many social networking sites "leak" personally identifiable information by including it in the HTTP header information that's automatically sent to ad networks. ...Read the whole story
Google has launched Project 10^100 (pronounced "Project 10 to the 100th"), a call for ideas that it has hopes for. The Mountain View, Calif. company has compiled a list of "16 big ideas," each inspired by numerous individual submissions from a call for action last fall. ...Read the whole story
Drug-related cybersquatting appears to be on the rise, according to a new report by MarkMonitor. The brand protection company recently found more than 19,000 cybersquatting domains for six of the top pharmaceutical brand names, marking a 9% increase from last year. < ...Read the whole story
Online coupon destination Savings.com on Monday is slated to launch a nationwide campaign to expand its network of "DealPros," along with its broader community. ...Read the whole story
Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data first -- not the top 10 keywords or pages on a Web site by column, but statistical data and conversational information alerting them to dropping conversions or declining sales. ...Read the whole story
With Madison Avenue increasingly adopting Wall Street's data-driven approach to the buying and selling of media, leaders of the new crop of agency trading systems gathered Friday to discuss how they fit into the advertising ecosystem and the shift toward buying audiences rather than inventory. ...Read the whole story
Last week, U.S. District Court Judge James Ware in the Northern district of California directed Google to deactivate the account of a Gmail user who was mistakenly sent confidential data by the Rocky Mountain Bank of Wilson, Wyo. Ware's order also directed Google to state whether the account was active or dormant and, if active, to provide information that could be used to identify and contact the holder. ...Read the whole story
Twitter reported Friday that it has closed a "significant round of funding." Insight Venture Partners, T. Rowe Price, Institutional Venture Partners, Spark Capital, Benchmark Capital, and Morgan Stanley made the investments, cofounder Evan Williams wrote in a blog post. ...Read the whole story
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