• Warner Returns To YouTube by Laurie Sullivan

    YouTube and Warner Music Group confirmed a deal Tuesday that brings the music label's artists back to Google's video-sharing site. The multiyear global agreement, which also includes Warner's publishing arm Warner Chapel, gives people an option to discover, watch and share Warner's artists on YouTube, according to a YouTube spokesperson in San Bruno, Calif. ...Read the whole story

  • Nielsen Adds Internet Speed, Usage, Gaming To TV Ratings Characteristics by Joe Mandese

    In another step toward the integration of online and television, TV ratings researcher Nielsen Co. has informed its clients that it is adding new sample characteristics to its ratings software that will enable advertisers, agencies and media companies to identify the composition of TV audiences based on their household Internet connection speed, persons Internet usage, whether the households are "telephone-capable," and whether the households play video games. ...Read the whole story

  • email Study: Social Media Increases Email Usage by Gavin O'Malley

    If social networks are truly transforming how consumers communicate, shouldn't they be affecting the Web's original killer app: email? Not at all, according to preliminary data from Nielsen. To the contrary, "It actually appears that social media use makes people consume email more, not less, as we had originally assumed -- particularly for the highest social media users," says Jon Gibs, VP of media analytics at Nielsen. ...Read the whole story

  • Company Allegedly Uses Monitoring Software To Collect Data From Children by Wendy Davis

    A privacy group has alleged that a company offering Web monitoring software to parents is running afoul of federal law by collecting and selling data about children. In a complaint filed Friday with the Federal Trade Commission, the Electronic Privacy Information Center alleges that the company EchoMetrix is engaging in unfair and deceptive behavior and also violating a federal law that restricts the gathering of data about children under 13. ...Read the whole story

  • Nielsen To Develop Online Planning Tool For UK by Mark Walsh

    The Nielsen Company has been selected by UKOM, the UK Online Measurement body, as its official partner in creating the country's first online campaign planning tool. Set to launch in January 2010, the UKOM Audience Planning System (APS) powered by Nielsen is intended to provide advertisers and agencies with the online reach and frequency metrics needed for media planning and buying. ...Read the whole story

  • Microsoft Teams With USPS, FTC, And Western Union For PSAs by Gavin O'Malley

    Microsoft, in collaboration with the Federal Trade Commission, the U.S. Postal Inspection Service and Western Union, on Tuesday launched a series of online public service announcements concerning various online scams. Specifically, the new PSAs warn consumers about scams related to mortgage foreclosure rescue offers, and those that promise credit repair and advance fee fraud -- also known as lottery scams. ...Read the whole story

  • PCH Takes Insurance Co. To Facebook, Twitter by Laurie Sullivan

    Fifty-year-old 21st Century Insurance will find a way into social media next month, led into the fire through a direct affinity marketing agreement with Publishers Clearing House (PCH) announced this week. 21st Century's walk into social media highlights the "PCH Deal of the Week." It will give Facebook fans and Twitter followers special offers if they apply for an auto insurance policy from either of the social media links during the promotion. ...Read the whole story

  • AOL Names Ex-Googler To SVP Post by Gavin O'Malley

    AOL on Tuesday announced the appointment of ex-Google exec Shashi Seth as SVP of global advertising products. In his new role, Seth will be responsible for building and scaling AOL's advertising platform and developing new products. ...Read the whole story

  • Federated Media Begins Transitional Stage, Names COO by Gavin O'Malley

    Federated Media Publishing on Tuesday named Deanna Brown as president and chief operating officer. Brown most recently was president at Scripps Networks Digital, where she helped bring Scripps more fully into the digital space. ...Read the whole story

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