• CIA Gains Technology To Monitor Social Media Buzz by Laurie Sullivan

    United States intelligence agencies will have a tool to read blog posts, Twitter tweets and chatter across the Internet. In-Q-Tel, the independent strategic investment arm of the U.S. government, has infused cash into Visible Technologies with plans to make the platform available to all 15 agencies it supports, including the United States Central Intelligence Agency (CIA). ...Read the whole story

  • Who's On First? When It Comes To Digital Advertising, WPP Is -- For Now by Joe Mandese

    Who's on first? That may sound like the opening to an old Abbott and Costello vaudevillian routine, but on Madison Avenue, it could well be the description of the routine jousting between the top agency holding companies for bragging rights to the world's largest digital advertising services organization. It's may be difficult to determine who is Abbott and who is Costello in the Madison Avenue version, but the jousting has mainly taken place between WPP chief Martin Sorrell and Publicis chief Maurice Levy, though Omnicom also claims to be No. 1. According to new estimates from Paris-based agency billings researcher ... ...Read the whole story

  • Quantivo Bows Analytics For Real-Time Web by Gavin O'Malley

    Behavioral analytics provider Quantivo on Monday debuted a service designed to help marketers -- along with Web and business analysts -- more effectively segment and target customers based on a complete and expanded view of their behaviors. Quantivo Enrich attempts to give clients a more comprehensive view of customer behaviors by connecting multichannel actions, and by closing gaps in -- and adding important business metrics to -- their original data. ...Read the whole story

  • Madison Ave Backs Microsoft-Yahoo Search Deal by Wendy Davis

    Arguing that the proposed Microsoft-Yahoo search deal would boost competition, the American Association of Advertising Agencies has asked the U.S. Justice Department to approve the arrangement as soon as possible. "Yahoo and Microsoft's proposal to combine their technologies and search platforms is good for advertisers, marketing service agencies, website publishers and consumers," the AAAA wrote Monday in an open letter to the DOJ. "This proposal enhances competition, and should be allowed to take effect as soon as possible." ...Read the whole story

  • Yahoo Shutters Search Submit, Prepares Marketers by Laurie Sullivan

    Yahoo confirmed that it will shutter its paid inclusion program by the end of the year to focus on display advertising, mobile services and producing more and better content, according to a spokesperson for the Sunnyvale, Calif. company. The advance notice from Yahoo aims to get marketers thinking differently about how they will optimize natural search results. Both paid inclusion programs -- Search Submit Basic, which required an annual fee per URL submitted to the search index, and Search Submit Pro, the cost-per-click (CPC) program -- end Dec. 31. ...Read the whole story

  • Metacafe, Babelgum Partner for iPhone App by Mark Walsh

    In an unusual alliance of Web video brands, Metacafe has launched an iPhone application powered by Babelgum. Content on the new ad-supported app created by Babelgum will offer select material from both companies, and will launch with channels focused on stand-up and sketch comedy, animation, how-to videos, and sports. ...Read the whole story

  • DMA Adopts Behavioral Targeting Guidelines by Wendy Davis

    The Direct Marketing Association said Monday that it has updated its ethical guidelines to incorporate the online behavioral targeting principles announced this summer by a consortium of industry groups. The industry-wide principles essentially call on companies to notify consumers about behavioral targeting and allow them to opt out of it. ...Read the whole story

  • Crowdsourcing From Online To Traditional Airwaves by Laurie Sullivan

    Triton Media Group, which provides programming to 4,500 radio station affiliates, has signed an agreement with Jelli to syndicate two Internet programs on FM and high-def stations. The Top 40 Jelli and the Rock Jelli programs are scheduled to go live across the U.S. early next year. ...Read the whole story

  • Agency.com Helps Ask.com Find Deal-Seekers by Gavin O'Malley

    With the help of Agency.com San Francisco, search engine Ask.com has launched a multichannel campaign to promote its new Ask Deals service. Ask Deals scours the Web for the deals available online, and presents them front and center on the results page. The service is designed to eliminate the need for consumers to search multiple coupon sites or search engines -- an increasingly popular pastime among cost-wary consumers. ...Read the whole story

  • Analyst: How Local Businesses Tap Mobile Social Networks by Mark Walsh

    The promise of social networking on mobile devices has triggered a flurry of partnerships and initiatives among handset makers, social networking sites and wireless operators. Exactly how marketers stand to benefit from the growing convergence of social media and mobile, however, remains somewhat elusive. ...Read the whole story

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