• Publicis Asks Federal Authorities To Investigate Fraudulent Online Insertion Order by Joe Mandese

    Starcom MediaVest Group has contacted federal authorities who are conducting a criminal investigation of a fraudulent online media buy placed on behalf of client Suzuki by someone posing as an executive of SMG's Spark Communications unit. The buy, which placed a banner ad on Gawker.com that launched a malware attack to users of the site, is the latest in a string of online insertion orders being placed by malware purveyors on major publishers' sites, is believed to be the first to successfully mimic the identity of a major advertising agency. ...Read the whole story

  • U.S. Chamber Of Commerce Sues Yes Men For Creating 'Fraudulent' Site by Wendy Davis

    The U.S. Chamber of Commerce has sued the pranksters Yes Men for trademark infringement for allegedly creating a fake site stating that the group now supports climate change legislation. The lawsuit, filed Monday, comes one week after the Yes Men held a fake press conference announcing that the business association had changed its position on environmental legislation. The Yes Men also posted a phony press release on a parody site -- which closely resembles the real site's media center page. ...Read the whole story

  • Forrester: Mobile Will Become The Hub Of Multichannel Consumer Relationships by Diane Mermigas

    Marketers seeking to sprint out of the recession need to become multichannel-friendly and completely consumer-focused, and get over themselves. The need to construct data-rich profiles of customers, personalize responses to their needs and smartly play in their social, mobile digital sandbox are themes that resonated in the opening-day keynote addresses and discussions at Forrester Research's annual Consumer Forum in Chicago Tuesday. ...Read the whole story

  • Yodle, Yellowbook.com And Local.com Top Local Ad Firms In 2009 by Mark Walsh

    Yodle, Yellowbook.com and Local.com have been named the fastest-growing local online ad companies among those with revenue of more than $25 million in 2009 by local media research firm Borrell Associates. Local online ad and lead-generation firm Yodle is on track to triple revenue to roughly $75 million this year, according to Borrell, while Yellowbook.com is expected to nearly double sales to about $390 million. ...Read the whole story

  • How-To Site 5Min Partners With Health Central by Gavin O'Malley

    How-to video Web site 5min on Wednesday is expected to announce a partnership with condition-specific consumer health and wellness publisher HealthCentral. The deal combines 5min's audience -- which it says amounts to 21 million monthly unique visitors -- with HealthCentral's 11 million monthly unique visitors. ...Read the whole story

  • Ad Policing Service Becomes Eyes Of Clients Across Internet by Laurie Sullivan

    An innovative technology hit the market Wednesday that can police where rich media and display advertisements are bought through an ad network run. Veracity, a software as a service (SaaS) application from Adometry, focuses on increasing the efficiencies where ads are placed. Adometry's ad verification technology aims to compete with offerings from Double Verify and Mpire, as well as analytics capabilities from Atlas. ...Read the whole story

  • video NBA Launches Premium Subscription Video Service by Gavin O'Malley

    The National Basketball Association and NBA Digital on Wednesday launched a subscription service, which will offer fans access to a full season of live NBA games on NBA.com. Throughout the regular season, fans in some 200 countries and territories will have access to over 40 live NBA games online each week. ...Read the whole story

  • Google Says 'Keep Your Phone Number' by Laurie Sullivan

    Google's latest move to become a bigger player in the communications space also no longer requires people to pick a phone number to use the service. Essentially, the service remains unchanged, but now allows users to take advantage of Google Voice's voicemail transcription service. ...Read the whole story

  • Univision Joins With Flock by Gavin O'Malley

    Flock has entered into a partnership with Univision Interactive Media to offer consumers a free Univision edition of the social Web browser. The free and customized social media browser connects users to Univision's content, while keeping them linked to their email and popular social networking and media sites. ...Read the whole story

  • advice The New Online Advertising Ecosystem by Rajeev Goel

    As a tumultuous year nears its end, online advertising heavyweights are coming together in a mix of conferences -- from Ad Revenue 2009, PubMatic's conference ... ...More

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