Executives from Google and Yahoo told the Food and Drug Administration on Thursday that its crackdown on sponsored links has, in some ways, resulted in search ads that are worse for both consumers and marketers. "We continue to see the advertising," testified Yahoo's David Zinman, vice president and general manager for display advertising. "But we've lost the clarity and the transparency for the users." ...Read the whole story
Riding high on strong earnings forecasts, Brightcove on Monday is expected to debut the latest version of its online video platform. Brightcove 4 features multiplatform distribution capabilities, including support for native iPhone video application development, along with expanded live streaming capabilities, and more advanced analytics. ...Read the whole story
It appears that music labels have begun to move closer to making money from digital videos online. Warner Music Group has inked a partnership with online advertising technology company FreeWheel to bring in the bucks, but some analysts aren't quite sure whether it will work. ...Read the whole story
Webtrends' plan to deliver upgrades to its analytic reporting app each quarter has led the company to release an iPhone application and real-time alerts. The features delivered Monday were built on the notion that business moves too fast to make decisions based on hour-old data. ...Read the whole story
Upon the release of Social Media Marketing for Dummies, the latest edition to the "Dummies" series, Online Media Daily posed a few questions to its author-Shiv Singh, vice president and global social media lead at Razorfish. ...Read the whole story
A federal judge has handed the recording industry a partial victory in a lawsuit by a woman who was exonerated of copyright infringement. U.S. District Court Judge Anna Brown dismissed Oregon resident Tanya Andersen's claims stemming from the Recording Industry Association of America's initial decision to sue her. ...Read the whole story
Google has curbed its plan to digitize and sell books through a new registry, but critics say that the proposal remains problematic. The revised plan, filed late Friday, would only allow Google to digitize books registered in the U.S. or published in Canada, the U.K. or Australia -- a limit that responds to concerns raised by some European governments. ...Read the whole story
In an effort to meet fast-changing market demands, Forbes Media on Friday announced the acquisition of FlipGloss Media, and its digital glossy insert photo publishing platform. Financial terms of the deal were not disclosed. ...Read the whole story
Superb digital presentation is the synergy between art and technology. Nowhere is the fluidity of this precept more evident than in SEO work, where digital ... ...More
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