• Right Media Founder Walrath Leaves Yahoo by Mark Walsh

    Right Media Exchange founder Michael Walrath, who sold the company to Yahoo for $680 million in 2007, is the latest top executive to exit the Web portal. The move comes as Yahoo is repositioning its Right Media Exchange to agencies and ad networks as a "premium exchange" so it's not perceived as a platform only for trading unsold inventory. ...Read the whole story

  • Omnicom Ready To Name Privacy Czar, Madison Avenue's Second by Wendy Davis

    In a sign that Madison Avenue is taking note of the debate surrounding digital data collection, the Omnicom Media Group is recruiting its first privacy guru. The company recently posted an ad with the International Association of Privacy Professionals for a senior counsel for privacy and regulatory matters. The new hire will helm the shop's efforts to comply with government regulations and industry guidelines relevant to all of its digital businesses. ...Read the whole story

  • YouTube Unveils Tool To Connect News Organizations With Citizen Journalists by Laurie Sullivan

    Google's YouTube Direct, a sort of virtual assignment desk, allows traditional news agencies to tap into the content uploaded and housed on YouTube and manage a bureau of citizen journalists who can earn cash from the clips. News agencies and people who capture community events -- from political campaign speeches to natural disasters -- on their video cameras led Google to create the tool. ...Read the whole story

  • Creatives Contribute To IAB's 'Re-Imagined' Ad Standards by Gavin O'Malley

    In order to be considered "standard," an online ad unit should be commonly bought and offered throughout the marketplace, according to revised guidelines released Monday by the Interactive Advertising Bureau. For the first time, creative agencies were asked to lend their insights to the annual ad unit recommendations, joining media agencies and publishers who have historically been a part of the process. ...Read the whole story

  • Report: A Quarter Million Droids Sold In First Week by Mark Walsh

    A quarter of a million Droid handsets were sold in the first week after the Motorola smartphone from Verizon Wireless was released Nov. 6, according to a new estimate by mobile app analytics firm Flurry. That makes the much-hyped Droid easily the bestselling Android-based phone to date, far surpassing the opening week performance of the T-Mobile myTouch, which sold 60,000 units. ...Read the whole story

  • Bing Climbs In Search Market Share by Laurie Sullivan

    Microsoft and Google have gained in U.S. search market share at Yahoo's expense, according to comScore. Stats released late Monday suggest that Yahoo continues a nine-month slide, an analyst says. ...Read the whole story

  • Local Sports Site MaxPreps Inks Content Deal With Comcast by Gavin O'Malley

    Comcast on Monday announced an exclusive partnership with CBS Interactive to distribute content from CBS's high school sports site MaxPreps.com to Comcast Houston. Throughout the 2009-10 school year, MaxPreps.com is expected to produce hundreds of short form features on high school sports teams and athletes from the Houston area and then make them available on Channel 1 On Demand. ...Read the whole story

  • Miss Any Action At The OMMA Events? by OMMA Editors

    If you missed OMMA Mobile and Video in LA you missed Needham & Co.'s Lara Martin explaining why Wall Street thinks Hulu is a TV-killer, ... ...More

point-of-view Why the Real-Time Web, Social Networking And Android Drove Google's AdMob Acquisition by Moshe Vaknin

It's a great time to be a mobile ad network, but not for the reasons you think. Like everyone else in the industry, I was ... ...More

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