• Report: Google + AdMob = 24% Mobile Ad Network Share by Mark Walsh

    When Google announced its proposed $750 million acquisition of AdMob earlier this month, there was little question that the deal would create a powerhouse in mobile display advertising. But exactly how strong a position the combined companies would have was more difficult to quantify. ...Read the whole story

  • Google Acquires Ad-Op Start-Up Teracent by Gavin O'Malley

    Google has entered into a definitive agreement to acquire display ad optimization start-up Teracent. The deal, which is subject to various closing conditions, is expected to close this quarter. San Mateo, Calif.-based Teracent develops "machine-learning" algorithms that automatically choose from thousands of different creative elements to customize an ad in real time. ...Read the whole story

  • FTC Fines Company For Below-The-Fold Fine Print by Wendy Davis

    A Web company that sold "online auction starter kits" and two of its executives have agreed to pay more than $500,000 to settle a complaint filed by the Federal Trade Commission. The company, Commerce Planet, allegedly lured consumers into providing their credit/debit information by promising free seven-day trials to users who paid a nominal shipping fee. But buried in the fine print was a statement that users who didn't cancel within a short period would be billed monthly membership fees of $59.95, according to the FTC. ...Read the whole story

  • LinkedIn Opens Up To Outside Developers by Mark Walsh

    Unlike broader social networks such as Facebook and MySpace, LinkedIn hasn't raced to open its doors to third-party developers or partners. That has started to change recently, with its move this month allowing users to incorporate their Twitter accounts into LinkedIn profiles and vice versa. ...Read the whole story

  • Google Tips Marketers To Hot Holiday Searches by Laurie Sullivan

    Google search data in June 2008 suggested that Barack Obama would become the next to sit in the Oval Office. If the Mountain View, Calif. search engine could provide the foresight to predict the next United States president, then perhaps it can give marketers a clue to improve paid search campaigns and conversions. ...Read the whole story

  • Retailers Dumping More Into Paid Search by Laurie Sullivan

    U.S. retailers spent 7% more on paid search campaigns during the first half of this holiday season, compared with the same time last year, but companies are not making the most of campaigns, according to two separate studies released Monday. ...Read the whole story

  • WinBuyer Raises Round of Funding in Time For Holidays by Gavin O'Malley

    WinBuyer, a provider of comparative pricing ecommerce applications, has completed its first round of funding -- worth $6.9 million, and led by Pitango Venture Capital along with Giza Venture Capital. In addition, Dan Clarke has been appointed to the role of CEO. ...Read the whole story

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