• Microsoft Launches Mobile Marketplaces by Mark Walsh

    Earlier this month, Microsoft quietly launched a new mobile ad program that runs display ads on its own properties that show sponsored links from Bing, based on a specific theme or set of keywords. The first category launched under the Marketplaces for Mobile initiative (not to be confused with its Windows Marketplace for Mobile app storefront) was ringtones. ...Read the whole story

  • Dow Jones Sells Online Financial Solutions To IDC by Gavin O'Malley

    Dow Jones & Company has agreed to sell its Online Financial Solutions business to Interactive Data Corporation, the companies said Tuesday. Expected to be completed within the next several weeks, terms of the deal were not disclosed. ...Read the whole story

  • Adconion Acquires 'Certain Assets' From Joost by Gavin O'Malley

    Online advertising and content syndication network Adconion Media Group said Tuesday that it acquired "certain assets" from beleaguered Web TV startup Joost. Initially known as The Venice Project, Joost was the talk of the town back in 2007 when it was founded by the same entrepreneurs -- Niklas Zennstrom and Janus Friis -- who brought the world Skype and Kazaa. ...Read the whole story

  • How-To Video Site 5min Adds Meredith, Other Content Partners by Mark Walsh

    How-to video network 5min has added a batch of new content partners further expanding its inventory. The Style Network, cable network G4, the Wiley's "For Dummies" series, and Meredith Corporation will contribute hundreds of videos to start to 5min's library of more than 100,000 instructional clips. ...Read the whole story

  • Google's Reese Leads DoubleClick Ad Exchange Sales In U.S. by Laurie Sullivan

    Lexi Reese, Google's newly appointed director of sales for the DoubleClick Ad Exchange in the U.S., plans to focus on meeting with 30 clients in the next 30 days. The goal is to answer questions from advertisers and publishers participating in what Reese calls a "stock-market-type approach" to buying and selling ad space. ...Read the whole story

  • Local Shopping Search Engine Attracts Big-Name Investors by Laurie Sullivan

    Milo.com, a startup that lets shoppers check product inventory at local retail stores, has attracted some big-name investors. The site was designed to drive people searching for products online into physical retail stores. ...Read the whole story

  • Dazzlesmile Sues Epic, Search Engines Over Ads For Knock-Offs by Wendy Davis

    Optimal Health Science and its subsidiary dazzlesmile have filed a lawsuit against performance marketing company Epic Advertising for allegedly creating "mass marketplace and consumer confusion and deception" regarding tooth whitening products sold online. ...Read the whole story

  • point-of-view How Data is Shaping History by Jeff Hirsch

    Innovation and advances in technology have continuously created circumstances that significantly alter how people live their lives, make a living, thereby changing the course of ... ...More

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