• Verizon Says Early Termination Fees Justified by Mark Walsh

    Verizon Wireless defended increased early termination fees for advanced devices as necessary to help recoup network and other operating costs beyond just the expense of subsidizing smartphones. Verizon also denied charging usage fees when customers accidentally launch mobile Web browsers. ...Read the whole story

  • Lawmaker Tells FCC To Aim For Superfast Broadband by Wendy Davis

    As the Federal Communications Commission readies its national broadband plan, a leading lawmaker is urging the agency to aim to ensure that the vast majority of U.S. residents have speedy connections. ...Read the whole story

  • Libre Livres: Google Ordered To Stop Displaying French Book Excerpts by Wendy Davis

    A court in France has ruled that Google infringed the copyright of the publisher La Martiniere group by digitizing books and making them searchable online. The court ordered Google to pay around $430,000 and to stop displaying excerpts from the books in its search results. Google says it will appeal the ruling. ...Read the whole story

  • Tribal Fusion's 100-Percent Engagement Guarantee by Gavin O'Malley

    So much for subtlety. Tribal Fusion -- Exponential Interactive's online ad network and rep firm -- has launched a full-page video overlay ad unit that is guaranteeing marketers 100% user engagement. The so-called Full Engagement Video units are available in display, interstitial, and mobile formats. Standard IAB display units play video assets in-banner, and invite users to roll over and engage with the ad. ...Read the whole story

  • Tiger Flubs On Facebook by Mark Walsh

    Looking at Tiger Woods' Facebook page, you'd hardly know anything of interest had transpired lately in the life of the world's top golfer and one-man sports brand. The last update on the page is dated Nov. 6, when Woods posted a behind-the-scenes video about shooting a public service announcement for his foundation. ...Read the whole story

  • Eyeblaster Partners With Dentsu On MediaMind by Gavin O'Malley

    With a focus on consumer engagement rather than Web traffic, Eyeblaster has partnered with Dentsu America on its recently launched ad-serving service for agencies and advertisers. The MediaMind by Eyeblaster service was designed to look beyond clicks and demonstrate actual online advertising effectiveness through engagement metrics, according to Scott Daly, EVP and executive media director at Dentsu America. ...Read the whole story

  • Why Google Acquiring Yelp Returns Dollars by Laurie Sullivan

    Google already bought up several companies this quarter, but reportedly is in negotiations to acquire one more. The speculative price for San Francisco-based Yelp: $500 million. Industry ad and marketing executives could not seem more pleased. ...Read the whole story

  • Twitter Hacked By Iranian Cyber Army by Laurie Sullivan

    A group calling itself the Iranian Cyber Army hacked into Twitter, knocking the microblogging service offline early Friday morning. The group also hacked Iranian opposition Web site mowjcamp.org, redirecting traffic to its own site, where it claimed to have ties to Middle Eastern countries. ...Read the whole story

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